ASHLEY BELL
Cortez,CO
Summary
Results-driven omnichannel eCommerce Manager with a proven track record of driving revenue growth across multiple sales channels. Expertise in optimizing product listings, implementing data-driven marketing strategies, and maximizing customer engagement. Demonstrated success in growing sales while maintaining profitability goals. Adept at leveraging advanced eCommerce tools to enhance user experience and drive conversions. Passionate about delivering exceptional brand experiences and fostering innovation in the digital marketplace. Committed to continual personal growth and to making the world a better place.
Overview
10
10
years of professional experience
Work History
ECommerce Marketplace Manager
INK+ALLOY
08.2023 - Current
- Orchestrated omnichannel operations for INK+ALLOY, a women's fashion jewelry brand, across multiple 3rd party marketplaces (Amazon, Target, Macy's, TikTok Shop) and Shopify platforms, doubling Amazon sales within one year while maintaining ROAS and TACOS goals.
- Executed comprehensive Amazon marketplace strategy, including product curation, listing optimization, SEO enhancement, and A+ content creation, achieving #1 rankings for top target search terms and enhancing brand visibility.
- Successfully launched and managed new marketplace channels, expanding brand's digital footprint and diversifying revenue streams while ensuring consistent brand representation across all platforms.
- Implemented data-driven approaches to improve marketplace performance, resulting in increased visibility, higher conversion rates, and overall revenue growth across all channels.
- Leveraged advanced eCommerce tools such as Klaviyo for email marketing automation and Okendo for customer reviews management, optimizing user experience and driving conversions on both wholesale and retail Shopify websites.
Senior Buyer & Account Manager
MMP Living
09.2017 - 08.2023
- Managed all aspects of 25+ vendor relationships: from product selection, price negotiation, sales forecasting & purchasing, to supply chain management, P&L, & sales analysis
- Ordered 2000+ consumer products to sell on Amazon with personal sales exceeding $10M in 2022
- Managed brands in the US & Europe across a variety of categories including home & kitchen, health & beauty, toys, sports & outdoors, jewelry and apparel
- Worked to provide customers the best experience with products and brands on Amazon, Walmart, and Target- including product detail page development, listing optimization, A+ content creation, brand storefront management, and targeted PPC advertising
Business Development Associate
RuMe, Inc
09.2015 - 08.2017
- Grew brand awareness for RuMe throughout national territory (industry's fastest growing supplier 2015 & 2016)
- Exhibited at industry trade shows and traveled to conduct office presentations.
Fleet Logistics Supervisor
Enterprise Holdings
05.2015 - 09.2015
- Hired and managed 40+ employees for the Tulsa International Airport
- Forecasted and met tri-brand fleet needs (Enterprise, Alamo, National).
Assistant Manager
Enterprise Holdings
03.2014 - 04.2015
- Oversaw the daily operations of the 300+ vehicle branch with state leading customer satisfaction ratings
- Grew branch by 15% through B2B marketing and body shop & dealership account management.
Education
BACHELOR OF ARTS IN INTERNATIONAL BUSINESS -
Southern Nazarene University
Bethany, OK12.2013
Skills
- Amazon Seller Central & Vendor Central
- Shopify
- Amazon Advertising (Sponsored Products, Brands, Sponsored Display)
- Product Listing Optimization
- SEO
- Inventory Management
- Market Research & Competitive Analysis
- Data Analysis & Reporting
Timeline
ECommerce Marketplace Manager
INK+ALLOY
08.2023 - Current
Senior Buyer & Account Manager
MMP Living
09.2017 - 08.2023
Business Development Associate
RuMe, Inc
09.2015 - 08.2017
Fleet Logistics Supervisor
Enterprise Holdings
05.2015 - 09.2015
Assistant Manager
Enterprise Holdings
03.2014 - 04.2015
BACHELOR OF ARTS IN INTERNATIONAL BUSINESS -
Southern Nazarene University