Senior-level communications professional with experience shaping, crafting, and placing brand stories
Overview
12
12
years of professional experience
Work History
Account Director
5WPR
08.2023 - Current
Clients include: Ippodo Tea Co., Wynk, Alto Canto Tequila, Blue Bottle Coffee, What Goes with What by Julia Turshen
Joined 5WPR through acquisition of boutique agency YC Media, bringing high-profile media relationships and campaign experience in food, beverage, and publishing
Lead media relations strategy and execution for a diverse portfolio across food & beverage, spirits, wellness, and publishing
Secure placements in Inc., Today Show, People, New York Times, and more
Oversee team deliverables and mentor junior staff
Drive strategic storytelling and news hook development
Wins include: feature in Inc. for Wynk CEO, Alto Canto tequila launch, Good Morning America segment for Julia Turshen
Vice President, Media Relations
YC Media
01.2013 - 01.2023
Guided media strategy at boutique food-focused PR agency
Led all pitching and media outreach for major clients
Directed 3-person media team and owned full campaign planning and execution
Notable campaigns include: Jamie Oliver's bestselling cookbooks, The Noma Guide to Fermentation, Eating to Extinction by Dan Saladino, Food Network Magazine, East by Meera Sodha, Jeni’s Splendid Ice Creams, Cooked with Michael Pollan Netflix Series, Southern Living books
Education
Bachelor of Arts - Arts and Literature
New York University, Gallatin School of Individualized Study
New York, NY
Skills
Media & Communications: Media Relations, Strategic Communications, Broadcast Booking, Event Planning, Message Development, Media Training, Social Media Strategy, Influencer Engagement, Brand Partnerships
Tools & Platforms: Cision, Muck Rack, CoverageBook, Google Workspace, Microsoft Office Suite, Canva, Slack, Zoom
CORE PROFILE
Strategic publicist and team leader with deep experience developing and executing PR campaigns for top-tier food, beverage, and publishing brands
Strong national media relationships and a track record of securing placements in outlets such as New York Times, Bon Appétit, Real Simple, Forbes and Esquire
Expertise in media strategy, brand storytelling, message development, and client communications
Proven ability to lead cross-functional teams, guide junior staff, and drive high-impact press moments through creative, trend-forward pitching
Timeline
Account Director
5WPR
08.2023 - Current
Vice President, Media Relations
YC Media
01.2013 - 01.2023
Bachelor of Arts - Arts and Literature
New York University, Gallatin School of Individualized Study