Summary
Overview
Work History
Education
Skills
CORE PROFILE
Timeline
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Aimee Bianca

Brooklyn,NY

Summary

Senior-level communications professional with experience shaping, crafting, and placing brand stories

Overview

12
12
years of professional experience

Work History

Account Director

5WPR
08.2023 - Current
  • Clients include: Ippodo Tea Co., Wynk, Alto Canto Tequila, Blue Bottle Coffee, What Goes with What by Julia Turshen
  • Joined 5WPR through acquisition of boutique agency YC Media, bringing high-profile media relationships and campaign experience in food, beverage, and publishing
  • Lead media relations strategy and execution for a diverse portfolio across food & beverage, spirits, wellness, and publishing
  • Secure placements in Inc., Today Show, People, New York Times, and more
  • Oversee team deliverables and mentor junior staff
  • Drive strategic storytelling and news hook development
  • Wins include: feature in Inc. for Wynk CEO, Alto Canto tequila launch, Good Morning America segment for Julia Turshen

Vice President, Media Relations

YC Media
01.2013 - 01.2023
  • Guided media strategy at boutique food-focused PR agency
  • Led all pitching and media outreach for major clients
  • Directed 3-person media team and owned full campaign planning and execution
  • Notable campaigns include: Jamie Oliver's bestselling cookbooks, The Noma Guide to Fermentation, Eating to Extinction by Dan Saladino, Food Network Magazine, East by Meera Sodha, Jeni’s Splendid Ice Creams, Cooked with Michael Pollan Netflix Series, Southern Living books

Education

Bachelor of Arts - Arts and Literature

New York University, Gallatin School of Individualized Study
New York, NY

Skills

  • Media & Communications: Media Relations, Strategic Communications, Broadcast Booking, Event Planning, Message Development, Media Training, Social Media Strategy, Influencer Engagement, Brand Partnerships
  • Category Expertise: Food & Beverage, Spirits, Publishing, Wellness, Sustainability, Travel & Lifestyle
  • Tools & Platforms: Cision, Muck Rack, CoverageBook, Google Workspace, Microsoft Office Suite, Canva, Slack, Zoom

CORE PROFILE

  • Strategic publicist and team leader with deep experience developing and executing PR campaigns for top-tier food, beverage, and publishing brands
  • Strong national media relationships and a track record of securing placements in outlets such as New York Times, Bon Appétit, Real Simple, Forbes and Esquire
  • Expertise in media strategy, brand storytelling, message development, and client communications
  • Proven ability to lead cross-functional teams, guide junior staff, and drive high-impact press moments through creative, trend-forward pitching

Timeline

Account Director

5WPR
08.2023 - Current

Vice President, Media Relations

YC Media
01.2013 - 01.2023

Bachelor of Arts - Arts and Literature

New York University, Gallatin School of Individualized Study
Aimee Bianca