Aimee Frank
Sidney,IA
Summary
Results-driven marketing professional seeking a new role as a Performance Marketing Consultant to leverage extensive experience in marketing initiatives, campaign management, and advisor support to deliver exceptional performance and business results. Proven track record in developing and implementing marketing strategies that effectively meet and exceed client objectives. Passionate about optimizing marketing efforts to achieve maximum ROI and elevate brand presence while utilizing the CRM system, Salesforce.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Performance Marketing Consultant
Mutual Of Omaha Advisors
08.2024 - Current
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Collaborated with sales and development team to increase brand awareness and enhance business development by building and maintaining relationships with 37 Financial Representatives.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Optimized website performance, resulting in improved search engine rankings and increased web traffic.
Senior Marketing Specialist - CRM & Technology
Mutual Of Omaha Advisors
10.2023 - 08.2024
- Partnered cross functionally with the Advisor Marketing team on various tasks such as FR onboarding support that included creating custom bios to improve SEO, subscribing FRs to Hearsay campaigns, and more
- In addition to those partnerships, lead and help manage a 12-month turnkey campaign series that has generated just over $1,000,000 in annual new business premium YTD
- Created and monitored all DFYM campaigns to ensure membership accuracy and execution in a timely fashion
- Partnered with Internal Wholesaling team to identify Advisors with an ANBP deficit to help maximize their efforts and support them from a marketing standpoint
- I am also certified in providing MOA Sales Language support
Regional Sales Manager - Salesforce Development
Mutual Of Omaha Advisors
08.2022 - 10.2023
- Collaborated with the field to create resources such as knowledge articles and host weekly coaching sessions to allow for maximum utilization of Salesforce, a CRM platform
- Created feeder lists, custom reports, and more to aid in prospecting efforts for Advisors
- Hosted Office Hours and Salesforce for New Advisors to offer a learning platform for all new and experienced Advisors to learn about Salesforce
Sales Associate
Farm Bureau Financial Services
05.2021 - 08.2022
- Sold Life, Health, Home, Auto, Umbrella, and Commercial policies for Farm Bureau Financial Services
- Analyzed declaration pages and created custom recommendations based upon needs analysis completed with clients
- Reviewed renewal contracts and submitted necessary items to underwriting for review
- Processed outstanding requirements from underwriting
- Created custom marketing initiatives to drive growth and productivity
- Initiated and led 'Call Night' to complete cold calls to prospects to drive growth and productivity
- Sold 30% of the agencies new business in 2021
Education
Bachelor of Science - Business Leadership & Management
Bellevue University
Bellevue, NE01.2022
Skills
- SEO Best Practices
- Hearsay
- Yext
- Onboarding
- Marketing Campaigns
- Coaching/Mentorship
- Industry Experience
- Insurance Product Knowledge
- Sales Language Certified
- Project Management
- Brand Messaging
- Social Media Management
- Conversion Rate Optimization
- CRM Management
- Product marketing
- Customer Segmentation
Certification
- Property
- Casualty
- Life & Health
Gallupstrengths
- Harmony
- Positivity
- Developer
- Responsibility
- Restorative
Timeline
Performance Marketing Consultant
Mutual Of Omaha Advisors
08.2024 - Current
Senior Marketing Specialist - CRM & Technology
Mutual Of Omaha Advisors
10.2023 - 08.2024
Regional Sales Manager - Salesforce Development
Mutual Of Omaha Advisors
08.2022 - 10.2023
Sales Associate
Farm Bureau Financial Services
05.2021 - 08.2022
Bachelor of Science - Business Leadership & Management
Bellevue University
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