Aimee Masterson Davis

• Developed AS team to foster a culture of learning, growth, and success.
• Attracted and retained a high-performing AS team across sectors focused on delivering growth.
• Collaborated with stakeholders to design and implement comprehensive AS training programs.
• Created and updated job descriptions for AS positions, incorporating AOT responsibilities.
• Led candidate interviews by developing best practices in partnership with HR.
• Facilitated career progression paths through customized learning plans and mentorship.
• Evaluated AS training effectiveness, refining materials to align with company priorities.
• Maintained a select client roster, contributing over $2.0M in revenue while addressing needs and challenges.

Drove consistent year-over-year growth for $21M business through strategic P&L management.

Optimized tactics to achieve profit goals across sector operations.

Led team of over 15 account service and project directors to enhance service delivery.

Provided strategic leadership by establishing vision, strategies, and focus areas for sector.

Developed annual reward and recognition program to honor teams embodying Ipsos UU values.

Introduced ongoing town hall meetings to maintain organizational connectivity and transparency.

Collaborated across multiple business units to effectively respond to RFPs.

Consulted with key clients to create tailored learning plans aligned with business and research goals.

Developed ongoing learning and development initiatives for CPG team members.

Designed innovative research methodologies to deliver creative solutions.

• Delivered cohesive and holistic LensCrafters brand expression across various consumer touchpoints, including signage, graphics, direct mail, web, print, and television.
• Developed efficient processes for timely delivery of creative materials for all Consumer Shared Services partners.
• Collaborated with Brand Environments and Merchandising to establish Communication Hierarchy recommendations for LensCrafters Brand Story at retail.
• Recognized for fostering partnerships and breaking down departmental silos.

• Led account team for Wm. Wrigley Jr. and relaunched iconic Life Savers brand.
• Revitalized Wrigley global brand Solano, translating it to US market for Crème Savers in under one year.
• Directed Procter & Gamble Febreze brand initiatives, spearheading multiple new franchise projects.
• Developed comprehensive brand strategy for new brand developed for Future Works division, achieving successful test market launch.
• Established Brand Environments discipline in Cincinnati office, generating over $1 million in first-year revenue.
• Received Landor Global Transform & Transcend Awards: ‘Best Total Brand - Consumer Packaged Goods P&G FutureWorks’ 2006, ‘Best Cross Office Initiative Wrigley Solano’ 2006, ‘Best Power Application Wrigley Life Savers’ 2007.

• Led strategic initiatives for Lowe’s Home Improvement account, securing over $1 million in recurring revenue annually. Conducted detailed brand audits, formulating impactful strategic recommendations.Established a five-year roadmap for successful brand implementation.
• Led Dean National Brand Group account, managing over six prominent brands effectively.
• Championed new product introductions for Hershey Foods, including a top WalMart launch. Led brand revitalization for top brands across Hershey portfolio.
• Drove internal branding efforts to articulate core values and mission and positioning for LAGA.
• Delivered top-tier financial outcomes consistently within Client Services Department.
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• Managed top-tier clients, including Best Buy, TJ Maxx, Old Navy, Subway, Washington Mutual, and Office Depot.
• Generated over $1 million in incremental annual business with existing clients.
• Ensured consistent communication among clients and external consultants for project alignment.
• Developed and implemented tracking and analysis tools for Account Management team.

• Managed merchandising and marketing strategies for $13 million business.
• Profitably differentiated Lazarus from competitors through targeted initiatives.
• Developed and implemented comprehensive model stocks for all basic programs.