Dynamic visual leader with a proven track record driving impactful merchandising strategies that enhance sales and customer experience. Skilled in team development and business analysis, I excel in aligning visual storytelling with brand goals, fostering cross-functional partnerships, and delivering compelling presentations that resonate with diverse markets.
Overview
19
19
years of professional experience
Work History
Regional Visual Manager
American Signature Furniture
Columbus, OH
07.2019 - Current
Oversee three markets, leading visual merchandising strategy, execution, and brand presentation across a multi-region footprint.
Partner closely with Market Leaders, Store Leadership, and Visual Teams to ensure stores execute the most impactful presentations, tailored to the unique needs of each market.
Employ a hands-on leadership style to train, guide, and motivate visual teams, and store leadership during installations, floor resets, special projects, and high-impact initiatives.
Lead, inspire, and develop visual talent through recruiting, hiring, coaching, and performance management, building a strong market bench.
Communicate clear visual expectations to store teams and market leaders, ensuring alignment, consistency, and strong follow-through across all locations.
Adjust presentation strategies based on metrics to enhance sales results and deliver a customer-first experience.
Drive results by aligning visual storytelling with business priorities, seasonal strategies, and customer needs.
Visual Manager
American Signature Furniture
Columbus, OH
10.2017 - 07.2019
Executed high-level merchandising strategies tailored to store layout, customer demographics, and regional trends.
Assessed competitive landscape and market trends to propose visual strategy enhancements.
Delivered consistent visual standards to support long-term brand goals.
Enhanced merchandising strategies in various stores through direct involvement.
Served as the designated floor set location for company walk-throughs, showcasing best-in-class merchandising standards, and new quarterly concepts.
Partnered with Home Office teams to help create, refine, and execute visual guides and direction for the balance of the chain.
Visual Designer
Saks Fifth Avenue
Columbus, OH
08.2011 - 08.2017
Worked with a team to design and install large-scale visual presentations and displays across all departments.
Created luxury window displays, managing the process from initial idea to final implementation.
Styled mannequins and key product presentations to reflect trend direction, luxury aesthetics, and vendor standards. Owning styling for all major departments to maximize cross-shopping, and increase the average ticket.
Worked directly with brand vendors to ensure that both Saks and vendor visual standards were aligned and executed at a luxury level.
Elevated brand storytelling through curated furniture, fixtures, and décor. Sourced materials and supplies for displays while managing and owning the visual department budget to support creative execution.
Brand Visual Manager
Gap Inc.
Columbus, OH
06.2006 - 08.2011
Directed all window and in-store visual presentations for a high-volume, multi-box store.
Recruited, hired, and developed a team focused on customer experience and visual quality.
Coached leaders and associates to strengthen visual execution across the store.
Managed product placement, handling, and replenishment to support sales goals.
Delivered compelling merchandising concepts aligned with the brand direction.
Executed floor sets, product mapping, and key merchandising decisions to enhance shopability and sales.
Education
B.S. - Human Ecology (Textiles & Clothing; Fashion Merchandising)
The Ohio State University
Columbus, OH
01.2007
Skills
Leadership and team development
Driving results through merchandising
Business analysis and strategy
Customer-first mindset
Cross-functional partnership
Hands-on leadership style
Creative problem solving
Effective communication
Self motivation
Timeline
Regional Visual Manager
American Signature Furniture
07.2019 - Current
Visual Manager
American Signature Furniture
10.2017 - 07.2019
Visual Designer
Saks Fifth Avenue
08.2011 - 08.2017
Brand Visual Manager
Gap Inc.
06.2006 - 08.2011
B.S. - Human Ecology (Textiles & Clothing; Fashion Merchandising)