Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Languages
Timeline
Generic

Ainura Kenzhigulova

White Plains,NY

Summary

Resilient Digital Strategist with 7 -year background in project management, communications and marketing. Expertise in brand development, interactive content and community engagement. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Digital Marketing Strategist & Project Manager

AK-Nura Corp
07.2020 - Current
  • Grew social media accounts (Instagram, Pinterest) by curating content strategies that aligned with brand aesthetics and target audience needs, leading to a 70% increase in customer engagement.
  • Executed successful social media campaigns for a lingerie line and pet store, resulting in a 20% increase in brand visibility within the first 3 months.
  • Analyzed data from Google Ads and Analytics, identifying KPIs and improving marketing performance through enhanced SEO strategies, boosting sales by 15%.
  • Managed diverse projects on platforms like Shopify, WordPress, and Etsy, resulting in a 25% increase in engagement across e-commerce brands.
  • Developed and executed branding strategies for businesses, including handmade brands and a self-published book, enhancing revenue and market presence.
  • Increased an e-commerce book brand’s engagement rate by 135% through successful content creation, partnerships, and SEO optimization.
  • Conducted comprehensive market analysis that led to a 20% boost in product visibility.
  • Collaborated with designers to improve UX for 50+ startup companies across various sectors, enhancing customer behavior marketing strategies.

Operational Project Manager

Heel to Toe Inc/Rainbow Supply of NY Inc
03.2019 - 03.2023
  • Led a team of 200+ recruits, streamlining onboarding processes and improving team collaboration across multiple locations.
  • Ensured Medicaid and Medicare Accreditation approval by gathering required documentation, leading to successful audits within one year.
  • Increased employee retention by 200% through performance reviews, recognition programs, and department check-ins.

Sales Associate

Macys Department Store
11.2018 - 03.2019
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Maintained calm demeanor and professionally managed issues in busy, high-stress situations.

PR Associate

Lawlor Media Group
09.2017 - 11.2018
  • Supervised four interns, ensuring task completion and professional growth.
  • Promoted to Executive Assistant within six months, showcasing adaptability and dedication.
  • Compiled detailed media lists using Cision Point, enhancing outreach with over 150 contacts per list.

Education

BBA: Marketing Communication -

Larry L. Luing School of Business
01.2019

Skills

  • Project Management: Process Workflow Optimization, Agile/Waterfall Methodologies, Lean Six Sigma, Process Mapping, Risk Management, Leadership & Team Collaboration
  • Finance/Data Analysis: Data Analysis, Market Research, Business Plans, Technical Writing
  • Social Media/Content: Branding & Content Strategy, Social Media Management, SEO & E-commerce Marketing

Certification

  • Google Project Management
  • IBM Product Management
  • Chat GPT Prompt Engineering Sept 2024

Hobbies and Interests

I enjoy exploring my creative side through resin art and fantasy romance reading, diving into Korean culture, and learning about the origins of languages like Latin. I also love staying active with fitness and outdoor adventures, and I'm getting into passive income strategies like the stock market

Languages

Russian
Native or Bilingual

Timeline

Digital Marketing Strategist & Project Manager

AK-Nura Corp
07.2020 - Current

Operational Project Manager

Heel to Toe Inc/Rainbow Supply of NY Inc
03.2019 - 03.2023

Sales Associate

Macys Department Store
11.2018 - 03.2019

PR Associate

Lawlor Media Group
09.2017 - 11.2018

BBA: Marketing Communication -

Larry L. Luing School of Business

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Ainura Kenzhigulova