AJ Ricabo

• Optimized content for SEO to improve website visibility and user engagement.
• Analyzed website traffic and user behavior to refine content strategies.
• Engineered engaging web content aligned with brand voice and strategy to enhance user experience.
• Collaborated with marketing teams to develop targeted campaigns, increasing qualified visitor traffic to websites.
• Coordinated cross-functional meetings to align web initiatives with marketing goals.
• Collaborated with designers to create visually appealing web pages and layouts.
• Planned and executed A and B testing experiments in order to optimize conversion rates on various pages within our sites.
• Developed processes for tracking, monitoring, and reporting on website performance metrics.
• Presented and implemented integrated website solutions to support business operations and improve user interaction.

• Developed strategy and implementation for Philips North America digital retailers, enhancing presence on Amazon, Target, Costco, and Walmart.
• Liaised between external agencies and internal cross-functional teams for content ideation and development across digital shelf retailers.
• Oversaw content needs for digital shelf activation, including product detail pages, brand stores, enhanced content, SEO, and merchandising.

• Led the leadership and overall strategic design, planning, development, and implementation of Philips North America .COM E-Commerce User Experience end-to-end, including strategy and cross-functional alignment globally and regionally across different verticals.
• Developed and implemented marketing campaigns during high-velocity events such as Black Friday across owned digital properties for Philips North America.
• Managed and led strategy and execution for all Philips North America owned properties including website, CRM, and retailers.
• Served as the subject matter expert for website consumer experience strategy and execution across all Philips Personal Health businesses, performing daily problem-solving tasks.
• Led the strategy and execution of SEO optimization across the entire .COM channel for Philips North America, resulting in a 57% increase in YoY traffic across businesses.
• Digital Experience Innovation: Led the introduction and implementation of new page redesign that led to a significant 30% reduction in Philips’ Speed to Market for page activations
• Drove implementation of go-to-market plans, ensuring alignment with goals, timelines, and budgets by leading agency partners, IT, and in-house digital services.
• Testing & Optimization: Lead all aspects of A/B testing and optimization, overseeing setup, execution, data analysis, and strategic decision-making

• Served as digital advisor for financial services clients, guiding marketing strategies to ensure compliance with regulatory and industry best practices.
• Led omni-channel consumer activation campaigns for financial services clients, enhancing customer engagement through targeted digital and owned marketing initiatives.

Developed and executed tailored digital marketing strategies for clients, enhancing brand presence and engagement.

Crafted and implemented tailored digital marketing strategies to enhance client engagement and reach.