SQL
KEVIN GREEN
Largo,FL
Summary
With over 30 years of experience in digital strategy and web analytics, I am an executive analytics professional specializing in data strategy development and advanced analytics. Seeking a leadership position at a forward-thinking company to leverage expertise in building and managing analytical capabilities that support the mission of delivering impactful business insights and driving strategic decisions. Demonstrated track record of transforming business performance through innovative analytics. Enthusiastic about harnessing technology to drive enterprise-wide value, confident that skills and experience will contribute to the success of the organization.
Overview
39
39
years of professional experience
1
1
Certification
Work History
VP Digital Strategy & Web Analytics
Citizens Financial Group
01.2022 - 12.2024
- Managed digital intelligence, business Intelligence and digital data engineering teams
- Managed staff of 15
- Defined, articulated, executed a data strategy used to support advanced analytics and insight generation in service of business goals and objectives
- This included GenAI, LLM's for call center customer resolution
- Engaged senior leadership to understand key priorities and translate them into measurable metrics to determine and guide business performance
- Enhanced conversion rates by 25% by re-targeting using recent browse history, established patterns, emerging trends and abandon cart activities
- Boosted customer retention by 8% by leveraging predictive analytics against those attributes which contributed most to churn
- Achieved a 30% increase in mobile traffic by implementing a test and learn strategy to improve the mobile application interface for a better user experience
- Optimized content above the fold or viewable area on mobile
- Cut operational costs by 20% by automating reporting processes with scalable data infrastructure using Alteryx workflows and AWS cloud storage
- This solution organized data from source of truth systems into analytical engines enabling the democratization of insights across the enterprise
VP Platforms, Customer & Web Analytics
Amway
01.2020 - 01.2022
- Led several teams, including 1–1 discussions, goal setting, team motivation, performance management, recruitment, and retention
- Managed staff of 20
- Set the global analytics strategy and led the data standards used in over 12 countries for web and mobile platforms
- Applied expertise in quantitative analysis in developing data-informed strategies for growing and improving business performance
- Led all digital analytics and was accountable for delivering business insights that inform global teams on their best next move for improving performance
- Oversaw platform integration spanning 15 systems for a multinational conglomerate businesses in a B2B2C structure
Senior Director Digital Analytics
Best Buy
01.2016 - 01.2020
- Led all digital analytics, 4 teams, 25 professionals in US, 10 offshore contractors for the ecommerce business
- Owned the digital analytics strategy, roadmaps and priorities
- Provided insights and strategic recommendations to drive profitable growth taking the ecommerce business from 14% to 20% of total sales
- Delivered self-service operational reporting capabilities to enable business partners to quickly assess the health of their businesses
- Managed digital analytics for a portfolio of 16 categories, thousands of products with a combined annual revenue of $18 billion representing 20% of total revenue
- Increased e-commerce traffic by 20% by launching targeted marketing campaigns focused on high-conversion channels
AVP, Business Analytics Manager
Bremer Bank
01.2011 - 01.2016
- Responsible for the data strategy & data architecture in areas of loan risk analysis, created dozens of risk adverse models for Dodd-Frank stress testing
- Built champion and challenger models for regulatory review
- Led the team in building and testing various analytic and statistical models used to guide loan portfolio planning related to both growth and risk factors
- This was done for both consumer and commercial portfolios
- Managed a team of DBA's who had primary responsibility for production database environments supporting over 100 remote bank branches
- Conducted training to junior DBA's in advanced database areas like partitioning, clustering, mirroring, and database design optimized to meet requirements and achieve service level agreements in performance and system availability
Director Software Engineering
3M
08.2001 - 01.2011
- Developed software for production of multilayer optical film
- Software system spanned 6 optical filmmaker lines, 4 company divisions, and served over 450 users from a wide diversity of disciplines
- Pioneered scenario based reasoning models to eliminate physical experiments by used physics, math, and models to simulate new designs
- This system served as a backbone for more than 800 large scale production runs and had resulted in over $5B in sales over a 6-year period
Founder & CEO
Knowledge Engineering Systems, LLC.
06.1996 - 08.2001
- Increased client revenue by $500,000 by delivering custom software solutions to over 20 small to medium businesses
- Developed commercial construction estimating software for McGough construction in Roseville MN
- Used VB and MS Access
- Developed inventory control system for Feed Products & Service company
- Developed custom software for lab Spectroscopy devices at 3M
Software Development Manager
Intranet Solutions
12.1992 - 06.1996
- Led team developing software for document management solutions to enable any content to automatically be converted for web publishing
- Led design to automate website creation using rules, templates, and content integration systems, using C++
Principal Software Developer
Eaton
01.1988 - 12.1992
- Built expert system used for same day release of new hydraulic configurations for pumps, motors, and transaxles
- Used C and expert system software from third party vendor
- Improved hydraulic component durability by 15% using finite element analysis in Abaqus and MATLAB
Senior Software Developer
Unisys
08.1985 - 01.1988
- Increased computational efficiency by 20% by developing function libraries for floating point hardware chips
- Increased mainframe production efficiency by 10% through developing software using COBOL and Mapper for Sperry
- Produced reporting used for inventory control and logistic centers
Education
BS - Computer Science & Physics, Minor Music
Bowling Green State University
Bowling Green, Ohio05-1985
Skills
- Digital Marketing Strategy
- Digital Analytics Expertise
- Data-Driven Insights
- Supplier Relationship Management
- Power BI Proficiency
- Data Visualization Expertise
- Experience with Adobe Analytics Tools
- Excel Proficiency
- PowerPoint
- Word
- Python
- R
- Alteryx
- SQL
- Docker
- CI/CD
- Amazon S3
- Google Cloud Platform
- Six Sigma
- Mysql
- Mentoring
- Budgeting
- Compliance
- Regulatory
- Team Leadership
Certification
- 3M technical circle of excellence
- Six sigma black belt certified, 2004
- Six sigma green belt certified, 2002
Accomplishments
- Improved Collaboration Efficiency: Increased collaboration between sales and marketing in 2023 increasing conversion rates by 25%.
- Global Analytics Strategy: Led implementation of analytics data strategy in 12 countries, enhancing customer insights.
- Enhanced Campaign Performance: Delivered insights improving digital campaigns globally across all touch points increasing sales by 6%.
- Database Environment Management: Managed team supporting over 100 bank branches, ensuring stability, performance and security.
3M Technical Circle of Excellence
The 3M Circle of Technical Excellence and Innovation (CTEI) is a corporate award that recognizes technical excellence, innovation, and leadership at 3M. It's the highest technical award given by the company.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementCompany CultureSoftware
Python
R
PowerBI
Tableau
Languages
English
Native or Bilingual
Interests
Technical Research
Travel
Photography
Timeline
VP Digital Strategy & Web Analytics
Citizens Financial Group
01.2022 - 12.2024
VP Platforms, Customer & Web Analytics
Amway
01.2020 - 01.2022
Senior Director Digital Analytics
Best Buy
01.2016 - 01.2020
AVP, Business Analytics Manager
Bremer Bank
01.2011 - 01.2016
Director Software Engineering
3M
08.2001 - 01.2011
Founder & CEO
Knowledge Engineering Systems, LLC.
06.1996 - 08.2001
Software Development Manager
Intranet Solutions
12.1992 - 06.1996
Principal Software Developer
Eaton
01.1988 - 12.1992
Senior Software Developer
Unisys
08.1985 - 01.1988
BS - Computer Science & Physics, Minor Music
Bowling Green State University
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