A.J. Turner
Miramar,FL
Summary
Dependable business operations professional with a history of progression at BrightEdge Technologies, advancing from Associate to Team Lead across Deal Desk and Business Operations. Trusted partner to Sales, Customer Success, Finance, and Legal, with a strong track record in deal desk operations, forecasting, financial reporting, GTM strategy, and managing high-impact projects across departments.
Overview
5
5
years of professional experience
Work History
Senior Associate II, Business Operations – Deal Desk team lead
BrightEdge Technologies
03.2024 - Current
- Managed a company reorganization involved the recategorization of $50 million in account revenue, 500+ accounts, and 20+ individuals across business units to align with a new corporate strategy
- Led the comprehensive upgrade of Zuora (CPQ), including overseeing the configuration process, sandbox testing, and rollout across multiple departments
- Led the development and management of the 'Rules of the Road,' a key strategic document that aligns business operations with annual goals and objectives
- Conducted analysis to identify business challenges and develop a go-to-market (GTM) strategy in collaboration with key stakeholders, ensuring alignment with company-wide goals and improving operational efficiency
- Facilitated the implementation of new A.I
- Product launches as team lead, ensuring new product pricing, SKU creation, sales enablement of product, and corporate strategy targets are met
- Collaborated with Sales, Finance, and Compensation to design a performance-based compensation model
- Managed vendor relationships for Gainsight and Gong, driving adoption and building usage reporting across Sales and CS
- Project-managed re-segmentation effort that reallocated $50M in annual revenue and transitioned 20+ individual contributors across business units
- Interviewed, trained, and managed a team of two Deal Desk associates, overseeing daily operations and special requests from sales leadership
Senior Associate, Business Operations
BrightEdge Technologies
10.2022 - 03.2024
- Owned month-end reporting process, including collection of relevant financial information and the creation of presentations utilized to update the Board of Directions
- Supported sales leadership and executives in operational areas, including forecast accuracy, territory planning, sales playbooks, and non-standard deal closures
- Own and maintain forecasting and performance dashboards in Salesforce, providing live insights on pipeline health, attainment, and sales execution
- Created and managed core forecast and trend models; led weekly forecast meetings to highlight pipeline gaps and inaccuracies
- Delivered monthly presentations to the CEO, CTO, CFO, CRO, and CCO analyzing customer attrition and attribution analysis to inform strategic decisions for GTM strategy
- Enhanced sales playbooks and automated workflows to streamline execution and reduce sales cycle time
Associate, Business Operations
BrightEdge Technologies
01.2022 - 10.2022
- Constructed Salesforce dashboards and reports to inform strategic business decisions and maintain overall CRM accuracy
- Conducted audits of sales deals to ensure that sales reps were following playbook, improved messaging, objection handling, and value articulation
Associate, Deal Desk
BrightEdge Technologies
05.2021 - 01.2022
- Collaborated cross functionally with sales, legal, and finance to help close deals
- Contributed to the closing of $5million in annual revenue on complex deal closures
Senior Business Development Representative
Cobalt
01.2020 - 05.2021
- One of three founding members of Cobalt’s outbound sales team, responsible for designing sales playbooks, operationalizing the CRM, and establishing GTM strategies
- Demonstrated proficiency in Microsoft Dynamics CRM, Power BI, and other Microsoft products, showcasing extensive knowledge in these platforms
- Self-sourced leads and conducted platform demonstrations of a configurable CRM system to Non-Profit Associations, exceeding sales goals and contributing to over $600,000 in closed business
- Created playbooks and established sales metrics to support future scalability and team effectiveness
Education
Bachelor of Science - Sports Management
The Ohio State University
12.2019
Skills
- Sales Forecasting
- Pipeline Management
- GTM Strategy
- Sales Playbooks
- Account Segmentation
- Sales Performance Analytics
- Sales Process Optimization
- Sales Training & Coaching
- CRM Management
- Advanced Excel
- Sales Analytics
- Gainsight
- Gong
- NetSuite
- Training and mentoring
Timeline
Senior Associate II, Business Operations – Deal Desk team lead
BrightEdge Technologies
03.2024 - Current
Senior Associate, Business Operations
BrightEdge Technologies
10.2022 - 03.2024
Associate, Business Operations
BrightEdge Technologies
01.2022 - 10.2022
Associate, Deal Desk
BrightEdge Technologies
05.2021 - 01.2022
Senior Business Development Representative
Cobalt
01.2020 - 05.2021
Bachelor of Science - Sports Management
The Ohio State University
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