AJEET KUMAR - Senior QA Engineer / Marketing Automation Specialist - Bold Systems Technology India Pvt. Ltd.

Summary

Marketing Automation Specialist with 10+ years of experience in customer engagement platforms, campaign automation, and marketing analytics. Skilled in designing and executing multi-channel automation workflows, implementing pixel tracking, and validating email/SMS/SEM campaigns. Adept in Iterable, Blueshift, Mixpanel, Segment, and Google Analytics, with proven expertise in campaign optimization, A/B testing, and performance monitoring. Strong background in bridging marketing and technology through automation, data-driven insights, and continuous process improvements.

Overview

15

years of professional experience

Work History

Senior QA Engineer / Marketing Automation Specialist

Bold Systems Technology India Pvt. Ltd.

Noida, India

04.2011 - Current

Designed and validated marketing automation workflows across email, SMS, and push campaigns.
Implemented pixel tracking and event-based analytics for customer engagement and attribution.
Conducted A/B testing for campaign optimization, ensuring accurate targeting and performance.
Collaborated with product, marketing, and engineering teams to define automation strategies.
Monitored campaign delivery, engagement, and application health using New Relic, SEQ, and analytics tools.
Supported SEO/SEM landing page optimization and campaign tracking validation.
Mentored team members in campaign QA, analytics implementation, and automation tools.
Spearheaded adoption of pixel-based tracking, boosting visibility into campaign performance.
Reduced manual validation effort by 40% by automating marketing campaign QA checks.
Enhanced campaign ROI by implementing data-driven A/B testing strategies.

Education

MCA -

IGNOU

01.2011

B.Sc. (IT) -

IGNOU

01.2005

Higher National Diploma in Multimedia & Computing -

Edexcel

UK

Skills

Iterable
Blueshift
Mixpanel
Segment
Email
SMS
Push
SEO/SEM Landing Pages
Transactional Campaigns
A/B Testing
Tracking Validation
Pixel Implementation
Optimizely
Google Analytics

Event Monitoring
Campaign Attribution
JIRA
SharePoint
New Relic
SEQ
Selenium
Maven
Jenkins
Test Planning
Campaign QA
Marketing Analytics
Customer Journey Mapping

Project Highlights

Customer Engagement Platform: Automated and validated workflows for multi-channel campaigns, transactional emails, SEO/SEM landing pages, and analytics tracking.
Resume Builder & Portals: Supported campaign-driven engagement with localized content delivery.
Billing & E-Commerce Module: Validated campaign-driven payment, order notifications, and promotions.

Core Skills

Iterable, Blueshift, Mixpanel, Segment, Email, SMS, Push, SEO/SEM Landing Pages, Transactional Campaigns, A/B Testing, Tracking Validation, Pixel Implementation, Optimizely, Google Analytics, Event Monitoring, Campaign Attribution, JIRA, SharePoint, New Relic, SEQ, Selenium, Maven, Jenkins, Test Planning, Campaign QA, Marketing Analytics, Customer Journey Mapping

Timeline

Senior QA Engineer / Marketing Automation Specialist

Bold Systems Technology India Pvt. Ltd.

04.2011 - Current

MCA -

IGNOU

B.Sc. (IT) -

IGNOU

Higher National Diploma in Multimedia & Computing -

Edexcel