ASHLEY KNIGHT
Prattville,AL
Summary
Strategic Marketing and Program Coordination professional with 7+ years of experience leading cross-functional initiatives, developing and executing large-scale campaigns, and managing community-focused projects. Strong background in student-centered programming, content development, stakeholder engagement, and operational leadership. Adept at building workflows, managing multi-phase projects, generating insights, and driving mission-centered outcomes. Holds an M.S. in Strategic Communication.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
Alabama State University
01.2022 - Current
- Coordinate and implement university-wide strategic marketing initiatives that strengthen brand visibility and engagement.
- Lead creation, editing, and deployment of marketing assets including digital content, print materials, scripts, and video elements.
- Serve as Project Coordinator for the university’s comprehensive rebranding campaign, managing timelines, deliverables, and communications.
- Build workflow templates and process documentation to streamline operations and improve cross-department alignment.
- Manage internal and external communications ensuring consistent messaging for students, families, partners, and community stakeholders.
- Support campus initiatives by advising on communication strategy and engagement methods.
Development / ASU Foundation Operations Manager
Alabama State University
03.2019 - 01.2022
- Led execution of annual giving initiatives and donor engagement programs supporting student development and success.
- Managed the constituent database and leveraged data insights to strengthen outreach and improve engagement effectiveness.
- Provided operational leadership including onboarding, process improvement, financial administration, and audit preparation.
- Supervised student workers, offering guidance, mentorship, and performance support.
- Collaborated across departments to deliver programs and campaigns that strengthened community involvement and student impact.
Development Associate
Alabama State University
04.2018 - 03.2019
- Coordinated scheduling, timelines, and project deliverables supporting student scholarships and youth-focused initiatives.
- Prepared and distributed communication materials and meeting summaries, ensuring alignment across stakeholders.
- Served as communication liaison for sponsors and donors, helping resolve inquiries and increase engagement with university programs.
Education
M.S. - Strategic Communication
Troy University
Troy, ALB.A. - Public Relations / Communication Management
University of Alabama At Birmingham
Birmingham, ALSkills
- Project Management
- Strategic Planning
- Content Development
- CRM management
- Teamwork and collaboration
- Community Engagement
- Stakeholder Relations
- Data Interpretation
- Leadership
- Public Speaking
- Campaign Management
- Event Planning
- Relationship Building
- Detail-oriented
Affiliations
PRCA - Public Relations Council of Alabama
CASE - Council for Advancement and Support of Education
AMA - American Marketing Association
Timeline
Marketing Coordinator
Alabama State University
01.2022 - Current
Development / ASU Foundation Operations Manager
Alabama State University
03.2019 - 01.2022
Development Associate
Alabama State University
04.2018 - 03.2019
M.S. - Strategic Communication
Troy University
B.A. - Public Relations / Communication Management
University of Alabama At Birmingham