Ashley Knight

Prattville,AL

Summary

Strategic operations and communications professional with 8+ years of experience partnering across executive leadership, marketing, enrollment, and administrative teams to advance institutional priorities. Skilled in organizational planning, strategic communications, project governance, workflow optimization, and cross-functional execution. Known for bringing structure to complex initiatives, improving operational effectiveness, fostering stakeholder alignment, and driving initiatives from strategy through implementation.

Overview

years of professional experience

Work History

Marketing Coordinator

Alabama State University

Montgomery, AL

01.2022 - Current

Directed messaging governance for enterprise enrollment marketing campaigns by partnering with executive leadership, Admissions, Enrollment Management, and Carnegie Higher Education to support campaigns that generated over 9,000 applications, 8,300 inquiries, 635 enrollments, and personalization initiatives that produced 4,150 conversions with an average 450% increase in engagement compared to control audiences over seven months.
Coordinate and implement university-wide strategic marketing initiatives that strengthen brand visibility and engagement.
Lead creation, editing, and deployment of marketing assets, including digital content, print materials, scripts, and video elements.
Serve as Project Coordinator for the university’s comprehensive rebranding campaign, managing timelines, deliverables, and communications.
Build workflow templates and process documentation to streamline operations and improve cross-department alignment.
Manage internal and external communications ensuring consistent messaging for students, families, partners, and community stakeholders.
Support campus initiatives by advising on communication strategy and engagement methods.
Serve as a corporate relations liaison for major university initiatives. Responsible for negotiating contracts, establishing deliverables and managing logistics.

Development / ASU Foundation Operations Manager

Alabama State University

Montgomery, AL

03.2019 - 01.2022

Led execution of annual giving initiatives and donor engagement programs supporting student development and success.
Managed the constituent database and leveraged data insights to strengthen outreach and improve engagement effectiveness.
Built and managed giving platforms for daily operations and special initiatives.
Provided operational leadership, including onboarding, process improvement, financial administration, and audit preparation.
Supervised staff and student workers, offering guidance, mentorship, and performance support.
Collaborated across departments to deliver programs and campaigns that strengthened community involvement and student impact.
Collaborated across departments to deliver programs and campaigns that strengthened community involvement and student impact.
Served as the corporate and constituent relations liaison.
Coordinated budget planning and resource allocation for operational projects.
Supervised operations staff and kept employees compliant with company policies and procedures.
Developed and maintained relationships with external vendors and suppliers.
Analyzed and reported on key performance metrics to senior management.
Managed budgets effectively, consistently delivering projects on-time and within financial constraints.

Development Associate

Alabama State University

Montgomery, AL

04.2018 - 03.2019

Coordinated scheduling, timelines, and project deliverables supporting student scholarships and youth-focused initiatives.
Prepared and distributed communication materials and meeting summaries, ensuring alignment across stakeholders.
Served as communication liaison for sponsors and donors, helping resolve inquiries and increase engagement with university programs.

Education

M.S. - Strategic Communication

Troy University

Troy, AL

B.A. - Public Relations / Communication Management

University of Alabama At Birmingham

Birmingham, AL

Skills

Strategic Planning
Cross-Functional Leadership
Project/Program Management
Strategic Communications
Campaign Management
CRM Strategy

Marketing Operations
Workflow Optimization
Executive Communications
Stakeholder Relations and Engagement
Data Interpretation
Public Speaking

Portfolio

Strategic Update Script

Alabama State University - Nicholas Johnson MFA

Kaplan Graphic

Affiliations

PRCA - Public Relations Council of Alabama

CASE - Council for Advancement and Support of Education

AMA - American Marketing Association