Al Dietz
Sales And Marketing, Corporate Branding, Account Management, New Business Development
Sandston,VA
Summary
Dedicated professional with over 25 years of proven success working in sales and marketing. Skilled in Account Management, Sales Presentations, Lead Generation, New Business Development, Direct and Indirect Marketing, Corporate Branding and Brand Management, Customer Service, Distribution Logistics. Demonstrated history of award-winning marketing campaigns.
Overview
35
35
years of professional experience
4
4
Certifications
Work History
Linen Services Manager
Virginia Healthcare Laundry Service
Richmond, VA
11.2010 - 07.2021
- Managed Linen Services department and supervised linen inventory storage, transportation, and distribution logistics for Virginia Commonwealth University Health System/MCV Hospitals
- Developed training materials to assist with onboarding, coaching, and instructional guidance
- Scheduled and organized daily operations to include physical linen inventory and stocking assignments to meet required workload for staff of 20 full-time team members
- Improved customer satisfaction metric from 84% to 95% in 28 days, and 100% within 90 days for newly assigned scrubs distribution department
- Conducted routine audits of distribution points throughout facility to maintain accurate and appropriate par levels utilizing inventory analysis and internal inventory tracking software
- Designed and presented successful educational and marketing campaign that resulted in reduced hospital linen loss
- Slashed inventory times and improved linen utilization by reorganizing all linen shelving units hospital-wide
- Increased operational efficiency by restructuring Linen Services department with updated shelving and stocking procedures
Promotional Marketing Consultant
Forrester-Smith/Geiger
Richmond, VA
05.2003 - 02.2010
- Received national recognition for award winning internal continuity program utilizing promotional products and collateral materials for Fortune 500 company
- Designed unique marketing concepts and coordinated production of promotional items for world- renowned best-selling author
- Produced fully integrated awards and recognition program including series of employee appreciation programs for clients
- Introduced advertising specialties and product giveaways to promote brand awareness for launch of new regional sports team
- Developed working partnerships with marketing and graphic art departments for brand management and industry art standards involving logos, licenses, and trademarks
Promotional Marketing and Sales
Advertising Images & Embroidery, Inc
Richmond, VA
08.1999 - 05.2003
- Co-designed national award-winning logo (‘Graphic Design: USA’ award)
- Developed national award-winning marketing campaign for “Top 50” law firm resulting in over $1,000,000 of new business
- Consistent, top-producing salesperson in upper 5% of industry sales
- Developed campaigns and specific marketing strategies to grow new business and retain existing customer base for clients
- Resolved customer service issues from initial order through delivery ensuring positive customer experience
- Maintained 25%–30% of company sales on a monthly basis
Territory Accounts Manager
Superior Uniform Group
Seminole , Florida
06.1988 - 02.1998
- Established regional office, initiated, and maintained sales, customer service, order processing, and delivery in Virginia, West Virginia, and the District of Columbia
- Recognized as ‘Top Regional Salesman’ exceeding sales quota by 39%
- Managed federal GSA/VA, state, and local government while securing renewable contracts exceeding $3.75 million for eight years
- Provided corporate sales in healthcare, hospitality, retail, employee I.D., law enforcement, and educational institutions
Education
Bachelor of Science - Business Administration
Fairmont State University
Fairmont, WVSkills
Strong sales professional
Excellent customer service skills
Corporate branding and brand management
Creative problem solving
Inventory Management
Team leadership
Coaching and employee motivation
Proficiency with MS Office and industry related programs
Distribution logistics
Confident written and verbal skills
Territory Management
New Business Development
Goals and performance
Relationship building and management
Accomplishments
Gold Pyramid Award - Promotional Products Association International
Outstanding Sales Performance – Forrester-Smith Promotional Agency
Top Fundraising Award - Promotional Product Education Foundation (2005 & 2006)
Top Regional Sales Recognition - Superior Uniform Group
Certification
Master Advertising Specialist (MAS) Certification - Promotional Products Association International
Timeline
Linen Services Manager
Virginia Healthcare Laundry Service
11.2010 - 07.2021
Promotional Marketing Consultant
Forrester-Smith/Geiger
05.2003 - 02.2010
Promotional Marketing and Sales
Advertising Images & Embroidery, Inc
08.1999 - 05.2003
Territory Accounts Manager
Superior Uniform Group
06.1988 - 02.1998
Bachelor of Science - Business Administration
Fairmont State University