Alaina Jonathan
Lockport,NY
Overview
6
6
years of professional experience
Work History
Director of Communications
Dave & Adam's Card World
Amherst, New York
09.2022 - Current
- Managed 60+ social media platforms, driving audience engagement and product promotion across multiple brands.
- Oversaw content creation for all social platforms, blogs, and promotional materials.
- Hired & built out a social department from the ground up.
- Collaborated with cross-functional leadership teams to align messaging across departments.
- Monitored industry trends to inform communication strategies and initiatives.
- Trained team members on best practices in communication and public relations.
- Analyzed executive-level feedback to refine internal and external communication strategies.
- Developed a company wide onboarding for all 200+ employees.
Communications Coordinator
Intandem
Olean, New York
04.2022 - 09.2022
- Developed communication materials for internal and external audiences.
- Coordinated donor events to raise money for the organization.
- Storytelling through residents at Intandem to humanize the business.
- Worked with multiple departments to ensure the messaging was accurate and tasteful.
Reporter
Erie News Now
Erie, Pennsylvania
05.2020 - 04.2022
- Conducted interviews with community members and local leaders for feature stories.
- Researched and wrote articles on various topics impacting the Erie community.
- Collaborated with editors to refine content for clarity and audience engagement.
- Covered live events, providing real-time updates for digital platforms.
- Utilized social media to promote stories and engage with the audience effectively.
- Edited video segments for broadcast, ensuring high production quality standards.
- Attended press conferences, taking notes and asking pertinent questions for coverage.
Education
Bachelor of Arts - Journalism, Broadcasting & Public Relations
SUNY, Brockport
Brockport, NY05-2020
Skills
Social & Content
- Content strategy and development
- Social media management and strategy
- Editing and proofreading
- Campaign planning and execution
- Photography/Videography skills
- Multimedia storytelling techniques
- Podcast production and editing
- Content coordination
Communications
- Internal communications
- Public relations and media relations
- Brand messaging and storytelling
- Event coordination and management
- Donor relations and engagement
- Adaptive communication techniques
- Influencer partnerships and collaborations
Timeline
Director of Communications
Dave & Adam's Card World
09.2022 - Current
Communications Coordinator
Intandem
04.2022 - 09.2022
Reporter
Erie News Now
05.2020 - 04.2022
Bachelor of Arts - Journalism, Broadcasting & Public Relations
SUNY, Brockport