Hi, I’m
Alaina Lutkitz
Greenville,SC
Summary
Marketing professional with 10+ years of experience driving brand awareness, customer engagement, and measurable results across digital, event, and community-based marketing initiatives. Known for translating business goals into clear, effective marketing strategies, while building trusted relationships with clients, partners, and stakeholders. Highly organized, data-aware, and execution-focused.
Overview
19
years of professional experience
Work History
Self-EmployedGreenville
Marketing & Client Experience Consultant (Headshot Photographer)
01.2011 - Current
Job overview
- Built and marketed a successful service-based business through digital marketing, referrals, and community engagement.
- Developed and executed marketing strategies including social media, email communication, and local partnerships.
- Managed brand consistency, messaging, scheduling, and customer communications.
- Tracked performance metrics including bookings, conversion rates, and repeat business.
Headshot Crew
Community Growth & Marketing Support
01.2016 - 12.2020
Job overview
- Supported brand growth by recruiting, training, and engaging members in a professional community.
- Assisted with promotion and execution of large conferences and workshops.
- Strengthened brand loyalty and retention through education and relationship-building.
Dealer Online MarketingGreenville
Social Media & Ad Delivery Specialist / Vendor Manager
01.2010 - 12.2010
Job overview
- Executed digital marketing campaigns for multiple clients, focusing on ROI, lead generation, and brand visibility.
- Managed vendor relationships and ensured timely, accurate delivery of online ads.
- Consulted with clients to simplify and implement effective online marketing strategies.
Katz Media Group (Clear Channel Subsidiary)Los Angeles
Radio Sales Intern
01.2008 - 12.2008
Job overview
- Conducted consultative selling of national radio advertising based on demographic analysis.
- Analyzed consumer markets to align clients with effective media placements.
- Supported negotiations, budgets, and campaign performance tracking.
SYNNEX CorporationGreenville
Hewlett-Packard Marketing Intern / Permanent Part-Time
01.2007 - 12.2008
Job overview
- Supported B2B marketing for HP, the company’s largest revenue product line.
- Created and presented short- and long-term strategic marketing plans to leadership.
- Delivered accurate ROI reporting internally and to HP through secure proprietary systems.
- Analyzed large data sets, point-of-sale reports, and campaign performance metrics.
- Assisted with budget management, sales contests, and marketing program execution.
Education
University of South Carolina UpstateSpartanburg, SC
Bachelor of Science from Business Administration
01.2009
Wyatt Institute of Real EstateGreenville, SC
Certificate in Fundamentals of Real Estate
01.2007
Skills
- Strategic marketing capabilities
- Digital & Community-Based Marketing
- Social Media Strategy & Execution
- ROI Tracking & Performance Reporting
- Vendor & Partner Management
- Customer Engagement & Retention
- Brand Consistency & Messaging
- Data Analysis & Market Research
- Cross-Functional Collaboration
Work Preference
Job Search Status
Open to workWork Type
Full TimeContract WorkSalary Range
$70000/yr - $200000/yrTimeline
Community Growth & Marketing Support
Headshot Crew
01.2016 - 12.2020
Marketing & Client Experience Consultant (Headshot Photographer)
Self-Employed
01.2011 - Current
Social Media & Ad Delivery Specialist / Vendor Manager
Dealer Online Marketing
01.2010 - 12.2010
Radio Sales Intern
Katz Media Group (Clear Channel Subsidiary)
01.2008 - 12.2008
Hewlett-Packard Marketing Intern / Permanent Part-Time
SYNNEX Corporation
01.2007 - 12.2008
University of South Carolina Upstate
Bachelor of Science from Business Administration
Wyatt Institute of Real Estate
Certificate in Fundamentals of Real Estate