Alaina Scotten
Nashville,TN
Summary
Dynamic product marketing leader with a track record of driving audience engagement and brand growth through innovative marketing strategies. Spearhead cross-functional projects that enhance product storytelling and customer education, leveraging digital media and strategic partnerships to deliver measurable results.
Overview
2
2
years of professional experience
Work History
Corporate Analyst, Output Solutions
FISERV
Nashville, TN
06.2025 - Current
- Lead the 2026 Output Solutions marketing strategy, developing consistent product positioning and messaging across sales collateral, executive presentations, digital channels, website content, videos, and client communications.
- Direct a four-video product marketing portfolio showcasing Fiserv's manufacturing and personalization capabilities, owning scripts, storyboards, messaging, narrative structure, B-roll planning, creative direction, and agency coordination from concept through final delivery.
- Produced the Manufacturing Overview video featured on Fiserv.com and used by 100+ associates for virtual facility tours, executive presentations, client follow-up, social media, and sales conversations, including a multimillion-dollar enterprise pursuit.
- Led development of 18,500 payment card samples, including 15,000 PVC cards in six designs and 3,500 metal cards in seven designs, equipping sales teams with tools to effectively demonstrate manufacturing capabilities and product innovation.
- Designed four metal payment card concepts selected for production with CPI, CompoSecure, and IDEMIA, contributing to Fiserv's new Metal Card Portfolio showcased to clients at Fiserv Forum.
- Supported Fiserv Forum, attended by approximately 4,500 clients and 1,000 associates, managing event logistics and photo/video coverage across sessions and client events while supporting sales readiness through materials, information, and presentation dry runs.
- Redesigned key elements of the Nashville executive client experience, developing premium product displays and a 100-slide presentation library used to support executive meetings, manufacturing tours, customer education, and follow-up.
- Developed digital sample book and collaborated on Output Solutions website redesign to enhance customer-facing messaging, content, and integration of new marketing assets for improved product education.
- Partner with VP and SVP-level leadership and teams across sales, product, manufacturing, operations, procurement, marketing, suppliers, and external agencies to execute cross-functional initiatives.
Marketing & Social Media Manager
RIVER TRAILS BIERWERKS
Kearney, MO
08.2025 - Current
- Led marketing for the June 2026 grand opening, developing pre-launch campaigns, opening-week content, promotional materials, event communications, and advertising, and grew the brewery's Facebook audience to about 1,200 followers within 3 months.
- Planned and executed campaigns for product launches, beer releases, seasonal promotions, live entertainment, food trucks, sporting events, and community programming to engage the audience and drive attendance.
- Led marketing for a startup craft brewery, managing strategy and execution across social media, website, email, digital advertising, photography, video, and print to enhance brand presence.
- Produced original video, photography, advertisements, menus, flyers, event graphics, website content, email, and social content while maintaining a consistent brand across customer touchpoints.
Management Trainee & Management Intern
ENTERPRISE MOBILITY
05.2024 - 05.2025
- Recognized as Nebraska's No. 1 Management Intern for sales, completing 85 rentals in one month and achieving a 51% insurance-related rental rate.
- Ranked No. 6 among approximately 50 interns across four-state region and later achieved No. 4 in Nebraska for prepaid fuel sales.
- Acted as Assistant Branch Manager, overseeing daily operations, employee scheduling, customer experience, fleet management, and sales execution for a location managing 350+ vehicles.
Education
Bachelor of Science - Business Administration, Marketing
University of Nebraska–Lincoln
Lincoln, NE05-2025
Skills
- Product Marketing
- Marketing Strategy
- Product Positioning
- Messaging
- Sales Enablement
- Content Strategy
- Customer Education
- Digital Marketing
- Social Media Marketing
- Brand Marketing
- Website Content
- Event Coordination
- Project Management
- Vendor management
- Executive Presentations
- Storytelling
- Tools: Microsoft PowerPoint
- Excel
- Word
- Google Workspace
- CapCut
- Publisher
- Market Scale
- ServiceNow
- Sprouts Advocacy
- Communication Strategy
Personal Information
Title: Corporate Analyst
Timeline
Marketing & Social Media Manager
RIVER TRAILS BIERWERKS
08.2025 - Current
Corporate Analyst, Output Solutions
FISERV
06.2025 - Current
Management Trainee & Management Intern
ENTERPRISE MOBILITY
05.2024 - 05.2025
Bachelor of Science - Business Administration, Marketing
University of Nebraska–Lincoln