ALAINA M. KRAWCZYK

Hemmings Motor News

10.2003 - Current

Successfully managed and executed 4 direct mail campaigns each year for 3 print publications with a mail volume of approximately 2 million annually.
Coordinated with vendors to ensure timely delivery of printed materials and accuracy of all elements in the direct mail package.
Created detailed tracking reports on campaign performance, ROI analysis, and customer feedback.
Developed strategies for improving response rates through testing methods such as A and B split tests and multivariate testing.
Negotiated contracts with vendors to obtain competitive pricing on printing services.
Monitored budget allocations for each project ensuring that costs were kept within allocated limits.
Collaborated with other departments to ensure that all necessary resources were provided for successful completion of projects.
Managed list rental including the fulfillment of all list rental orders with an approximate ship volume of 1.3 million names annually.
Managed retention mailings for 3 print publications monthly with a subscriber base of approximately 400,000.
Managed selection of mailing labels 3 times a month for 3 print publications with a subscriber base of approximately 400,000.
Provided support, guidance and supervision for a team of 7 customer service representatives.
Vast knowledge of the fulfillment system that is used for everything from order entry, reporting, querying, label runs, renewal runs, and more.

Summary