Alan Dietrich
Bend,OR
Summary
Experienced business executive with a successful 25-year record of overseeing all aspects of business including sales, marketing, finance, human resources, product development, multi-department team leadership, and regulatory compliance.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
Work History
CEO/President
Bendistillery/Crater Lake Spirits
, OR
01.2015 - 05.2024
- Guided one of the nation’s first craft distilleries from start up to annual revenue of $6MM with a staff of 45 people and an average annualized growth of 8.5% over the last 10 years
- Responsible for all aspects of a company that helped revolutionize the distilled spirits industry
- Achievements include:
- Achieved passage of Oregon’s first in the nation distilled spirits tasting laws, impacting statewide regulations, by leading advocacy efforts
- Created scalable manufacturing operation that included and on-site distillation program that produced multiple internationally awarded whiskies
- Guided the development and launch of multiple new products
- Oversaw the selection and implementation of a full enterprise and G/L software platform, including developing a custom CRM solution
- Hands-on management of multiple construction projects including warehouses, industry specific production facilities, automated bottling, and tasting room/restaurant locations
- Secured investment in the company by a private equity group
- Developed a remote work infrastructure that anchored a progressive corporate culture
- Negotiated a partnership with Oregon State University making Crater Lake Spirits the first distilled spirit brand to be served by OSU Athletics.
National Sales Manager
Bendistillery/Crater Lake Spirits
, OR
12.2000 - 01.2015
- Responsible for all aspects of sales and marketing of the Crater Lake Spirits brand
- Grew the brand from a start up to over 45,000 cases sold
- Built a network of distributors in 37 states and 3 countries
- Developed and implemented a marketing strategy that encompassed DtC sales, open and control state distribution, and export
- Built the brand through a grassroots advertising and public relations strategy
- Recruited and managed a team of in-house salespeople, distributor sales reps and independent brokers
- Secured and managed a partnership with Alaska Airlines
- Crater Lake Spirits was the first craft spirits served on all flights and is currently the only independent distilled spirits served by Alaska Airlines.
Education
Bachelor of Science - Biology & Chemistry
Saint Olaf College
Northfield, MN 09.1985 - 06.1989
Skills
Strategic Visioning
undefinedAffiliations
- Bend FC/Timbers Board of Directors, 2021 - Present
- Visit Bend Board of Directors, 2014 - 2023
- Bend Chamber of Commerce Board of Directors, 2017 - 2023
- Bend 2030 Advisory Board Member, 2013 - 2015
Timeline
CEO/President
Bendistillery/Crater Lake Spirits
01.2015 - 05.2024
National Sales Manager
Bendistillery/Crater Lake Spirits
12.2000 - 01.2015
Bachelor of Science - Biology & Chemistry
Saint Olaf College
09.1985 - 06.1989
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