Alan Laymon
VP OF GROWTH | ,MARKETPLACE & COMMUNITY DRIVEN PLATFORMS
Summary
Growth-focused executive with track record of scaling revenue across technology, media, sports, and emerging markets. Expert in go-to-market (GTM) strategy, demand generation, and building high-performing revenue organizations. Known for aligning sales, marketing, and partnerships to accelerate pipeline, improve conversion, and drive sustainable gains. Combines strategic leadership with hands-on execution to accelerate user acquisition, retention, and platform growth.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Founder and CEO
Paddle Tap Pickleball
Delray Beach, FL
2021 - Current
- Scaled to mid-six figure revenue in year one , profitable from launch
- Built multi-channel acquisition strategy: partnerships, events, sponsorships, ambassadors, facility management
- Grew flagship tournaments 100%+ (150 to 300+ participants ) in 6 months
- Secured national partnerships and professional athlete endorsements to expand reach
VP, Strategic Accounts / Global Sales Director
OpSec Security
Delray Beach, FL
2020 - 2021
- Delivered 16 straight months of growth , exceeding plan by 20%
- Drove +33% revenue in 6 months via GTM execution and pipeline optimization
- Built KPI-driven sales engine; launched cross-sell and expansion strategy
VP, Global Marketing
Honeywell
Pittsburgh, PA
2019 - 2020
- Generated +30% revenue ($30M+) through demand generation and GTM alignment
- Built full-funnel growth engine improving lead quality and conversion
- Aligned sales and marketing to drive pipeline velocity and efficiency
VP, Sales & Marketing
Evert Academy
Boca Raton, FL
2017 - 2019
- Launched global partnership program driving consistent YoY growth
- Introduced UTR and UTR tournaments creating new recurring revenue stream and driving local and regional awareness
- Pioneered new online enrollment channel generating $75K in last-minute camp sales record-breaking attendance
- Launched new website; increased digital performance: +25% awareness, +79% impressions
Sales Executive
Cadent Network | CNN/Warner Media | MTV Network/Viacom
New York, NY
2000 - 2017
- Cadent Network 20%+ growth
- CNN $16M new business, 15% YoY growth
- MTV Networks 5-8% growth YoY
Education
Bachelor of Arts - Advertising And Journalism
University of Maine
Orono, MESkills
- GTM Strategy Revenue Operations (RevOps) Demand Generation Pipeline Development Conversion Optimization Strategic Partnerships Customer Acquisition & Retention Forecasting & Analytics Cross-Functional Leadership Team Building & Scaling SaaS
- Salesforce HubSpot Google Analytics Pipeline Analytics KPI Development Revenue Forecasting MS Office Suite
Certification
Professional Pickleball Registry (PPR) Level 2 Certified Professional, since 2020
Timeline
Founder and CEO
Paddle Tap Pickleball
2021 - Current
VP, Strategic Accounts / Global Sales Director
OpSec Security
2020 - 2021
VP, Global Marketing
Honeywell
2019 - 2020
VP, Sales & Marketing
Evert Academy
2017 - 2019
Sales Executive
Cadent Network | CNN/Warner Media | MTV Network/Viacom
2000 - 2017
Bachelor of Arts - Advertising And Journalism
University of Maine