Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Alan Roberts

Peekskill,NY

Summary

Deeply curious sales professional with a consistent record of exceeding revenue goals and delivering client-focused solutions. Expert in prospecting, qualifying, and right-fitting potential clients based on their current and evolving needs. Combines strategic idea generation with strong CRM and tech proficiency to optimize workflows and generate new business opportunities. Flexible thinker who adapts quickly to changing markets while bringing actionable innovation to both clients and internal teams. Average deal size since 2013: $144,000 Per Year

Overview

12
12
years of professional experience
1
1
Certification

Work History

Creative Director, Copywriter, Copy Editor & Proofreader

Freelance
01.2016 - Current
  • Managing Editor: Coastal Lifestyle (https://coastallifestylemagazine.com)
  • Copy Editor: The Comedy Bible & The Comedy Bible Workbook, by Judy Carter (https://judycarter.com)
  • Proofreader & Copy Editor for multiple self-published titles.
  • Created story formatting and structure. Generated chapter titles & supplementary content. Managed milestones; kept project schedule on track.

Global Senior Account Manager

Prestidge Group
03.2023 - 02.2024
  • Media Relations specialist pitching company’s C-Level executives as Thought Leaders to top-tier media, trade publications, podcasts, industry conferences, and panel opportunities.
  • Assigned a primary sales role in mid-2023, increased company’s U.S. revenue by 300% in less than eight months.
  • Worked extensively with Monday.com and Muck Rack platforms.
  • Led strategy sessions to generate new ad formats for clients, resulting in a 15% uplift in campaign ROI.
  • Leveraged ZoomInfo to improve lead quality.
  • Recognized by leadership as a top idea contributor for company’s growth initiatives.

Media Outreach Sales Executive Manager

Newswire.com
03.2021 - 02.2023
  • Company Overview: Company Based in Sarasota, FL
  • Initiated and closed $1M+ in new business through targeted outreach and prospect qualification.
  • Designed custom press release and content creation solutions based on client size, goals, and growth stage.
  • Collaborated with remote marketing teams to build tailored content strategies aligned with client’s pain points.
  • Provided company leadership with new products and services concepts, leading to three new upsell opportunities generating $250,000 in new business.
  • Top salesperson for the company’s core product, the Media Advantage Plan ($60,000 per year, per client).
  • Company Based in Sarasota, FL

Co-Founder & Chief Business Development Officer

GoVetted.com
05.2019 - 03.2020
  • Company Overview: Company Based in Santa Rosa Beach, FL
  • Created fundraising strategy, researched potential investors, and designed all marketing collateral and presentation material.
  • Wrote business plan and pro formas, set financial milestones, deadlines, and revenue forecasting.
  • Generated recruitment and driver vetting process while implementing best practices for all areas of the company.
  • Wrote driver and internal staff training manuals, radio, television, print, and web ads.
  • Supervised all internal and external onboarding sessions while hiring 60+ drivers in three months.
  • Booked three VC & Angel Investor meetings in NYC during March 2020, then Covid hit; Company lost all funding opportunities as a result.
  • Company Based in Santa Rosa Beach, FL

Senior VP, Sales

TripShock.com
05.2016 - 04.2019
  • Company Overview: Company Based in Destin, FL
  • Grew company’s annual revenue from $3 million to $6 million per year.
  • Acquired 300+ family-friendly tour and activity partners in multiple southeast markets, such as Coastal Alabama, NW Florida, and Tampa – St. Pete – Clearwater, FL.
  • Led strategy sessions to uncover new revenue opportunities, including the addition of highly acclaimed museums, zoos, and aquariums.
  • Supported Market Managers, IT/Tech Dept, and Sales Reps by leading and implementing sales training and SEO/Content workshops.
  • Company Based in Destin, FL

Dir. of Sales

Sunshine Shuttle & Limousine
03.2013 - 04.2016
  • Grew company’s annual revenue from $3 million to $5 million per year.
  • Led a marketing team of four that supported multiple privately funded transportation programs in Panama City Beach, Santa Rosa Beach, and Destin, FL.
  • Wrote all press releases, blogs, social media content, print, and broadcast ads.
  • Frequently updated website language and graphics to include new offerings and calls-to-action, leading to significant conversion increases.
  • Spearheaded revenue diversification efforts such as incorporating local businesses and their employees through complimentary transportation.

Education

Bachelor of Arts - Communications

CUNY Hunter College
New York, NY

Skills

  • Sales Prospecting & Pipeline Building
  • Client Qualification & Right-Fitting
  • Sales Strategy & Execution
  • Idea Generation & Revenue Innovation
  • Exceeding Sales Quotas
  • CRM Proficiency: Salesforce, Pipedrive, HubSpot
  • Workflow Tools: Mondaycom, Zoho, ZoomInfo
  • Microsoft Office
  • Muck Rack
  • ChatGPT Fluent
  • Consultative & Solution-Based Selling
  • Newsjacking

Certification

  • Rotary Leadership Institute
  • Apple Search Ads Certification
  • HubSpot Sales Software Certification
  • Salesforce Trailhead: Sales Management Modules
  • Dale Carnegie: Courses I & II
  • Dale Carnegie: Sales Advantage
  • Dale Carnegie: Public Speaking Mastery
  • Dale Carnegie: High Impact Presentations
  • Dale Carnegie: Leadership Training for Managers
  • Dale Carnegie: How to Win Friends and Influence People in Business

Timeline

Global Senior Account Manager

Prestidge Group
03.2023 - 02.2024

Media Outreach Sales Executive Manager

Newswire.com
03.2021 - 02.2023

Co-Founder & Chief Business Development Officer

GoVetted.com
05.2019 - 03.2020

Senior VP, Sales

TripShock.com
05.2016 - 04.2019

Creative Director, Copywriter, Copy Editor & Proofreader

Freelance
01.2016 - Current

Dir. of Sales

Sunshine Shuttle & Limousine
03.2013 - 04.2016

Bachelor of Arts - Communications

CUNY Hunter College

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