Craig Bestrom

I'm a lifelong journalist, writer, attention-to-detail editor and media-marketing leader who loves digging for information people need to know — and telling stories they'll want to hear.

Through my collaboration with Caesars Digital and our Creative Marketing Group, I was a highly valued contributor in the build, launch and marketing of the Caesars Sportsbook mobile sports betting app that's the highest-grossing app of its kind in the U.S.

For the past year, I worked closely with our attorneys and compliance leads to gain expertise in Legal & Regulatory Compliance laws, regulations and protocols in the gaming industry. In many ways, these legal and compliance standards mirror rules of the road in pharma and financials and arm me with valuable skills for copy editing and proofreading copy in those industries.

As a journalist and writer, I've uncovered, written and edited multiple breaking-news articles in sports, news and entertainment, and I've contributed to Pulitzer Prize-winning news coverage. I've written video scripts, directed shoots and even created and produced a first-of-its-kind nationally televised sports event with NBC Sports.

My career was built in newsrooms, sports departments and editorial, but at Golf Digest and Condé Nast I learned how to parlay editorial excellence into marketing genius.

I've overachieved as a project manager for several lucrative digital products, including apps for mobile, tablets and smart TVs, managing all under extreme deadline pressure while directing and collaborating with multiple stakeholders.

I've even run the multimillion-dollar business for a singer-songwriter/live entertainer and learned how the smartest 21st Century brands use marketing, events and entertainment to grow relevance and awareness in 2022.

Suffice it to say, I've done a lot, learned even more and loved almost every minute.