Alana Karpovich
Brooklyn,NY
Summary
Dynamic media planning supervisor, adept in leveraging analytical skills and leadership to optimize media buying strategies across multiple channels. Excelled in media negotiations and planning, achieving cost-effective solutions with impactful results. Demonstrated expertise in budget management and critical thinking, fostering strong relationships and driving project success.
Overview
1
1
Certification
7
7
years of professional experience
Work History
Supervisor, Engagement Strategy
CMI Media Group
New York, NY
12.2025 - Current
- Direct omnichannel engagement strategy for pharmaceutical clients, overseeing media planning, execution, and optimization across multiple channels and audiences
- Lead client relationships, strategic planning initiatives, and cross-functional collaboration to deliver business results and exceed campaign objectives
- Manage, mentor, and develop planning teams while driving operational excellence, process improvements, and high-quality client service
- Identify and leverage emerging media opportunities, industry trends, and supplier partnerships to advance innovative healthcare marketing solutions
- Supervise daily workflows, prioritizing assignments and resolving bottlenecks across media operations
- Coordinate cross-functional teams to maintain accurate campaign execution and timely deliverables
- Review reporting and trafficking details to ensure compliance with client specifications
- Mentor staff on procedures, quality standards, and efficient task execution
Supervisor, Media Planning
Havas Media Network
New York, NY
03.2024 - 12.2025
- Developed strategies to expand brand presence with emerging indications, enhancing market visibility
- Provided budget recommendations to guide resource allocation for media initiatives
- Monitored and analyzed market activity to assess emerging competitors, informing strategic decisions
- Oversaw teams to ensure efficient workflow operations
- Optimized workflow procedures throughout the organization
Planner, Media Planning
Havas Media Network
New York, NY
02.2022 - 03.2024
- Possess deep understanding of industry-specific dynamics in media and pharmaceutical landscape
- Conducted competitive analysis to inform strategic decision-making and enhance market positioning
- Managed trafficking of digital and TV creative assets
- Supervised budget allocation for television and digital broadcasting campaigns to maximize impact and reach
- Managed trafficking of digital and TV creative assets to ensure timely delivery and adherence to campaign objectives
Associate Planner, Media Planning
Havas Media Network
New York, NY
03.2021 - 02.2022
- Analyzed competitive performance to identify trends, test strategies, and optimize media plans
- Engaged in long- and short-term project planning, ensuring timely and high-quality deliverables
- Facilitated client engagement to explore potential business collaborations
- Plan and acquire media for Broadcast, Digital, Print, Point of Care, and Search channels
- Researched and developed media buying plans focused on cost-effective content to maximize impact
Assistant Buyer, Video Investment
Mindshare, GroupM
New York, NY
09.2019 - 03.2021
- Established strong relationships with advertisers to negotiate favorable pricing according to established procedures
- Develop strong relationships with advertisers and negotiate pricing following established procedures
- Monitor television programs across cable, Hispanic, and kids' networks
- Compiled quarterly reports on spending, viewership, and audience delivery to inform budget decisions
- Addressed billing discrepancies to ensure accurate invoicing and client satisfaction.
Education
Bachelor of Arts - Human Relations, Psychology
High Point University
High Point, NC05-2018
Skills
- Media Negotiations & Planning
- Broadcasting strategies
- Broadcast Media
- Digital Media
- Point of care marketing
- Print Media
- Media Strategy
- Workflow Optimization
- Analyze Current Trends
- Point-of-care media
- Digital Advertising
- Organizational Skills
Certification
- Certified Ethical Advertising Executive
- Preventing Workplace Harassment - Fundamentals Office (CPE/CLE)
- Be the Manager People Won't Leave
- Difficult Situations: Solutions for Managers
- Managers as Multipliers of Well-Being
- Skills-First Interviewing
- Hiring, Managing, and Separating from Employees
- Claravine Academy User 100 (with datasets)
- Best Practices for New People Leaders
Timeline
Supervisor, Engagement Strategy
CMI Media Group
12.2025 - Current
Supervisor, Media Planning
Havas Media Network
03.2024 - 12.2025
Planner, Media Planning
Havas Media Network
02.2022 - 03.2024
Associate Planner, Media Planning
Havas Media Network
03.2021 - 02.2022
Assistant Buyer, Video Investment
Mindshare, GroupM
09.2019 - 03.2021
Bachelor of Arts - Human Relations, Psychology
High Point University