David E. Chase

• Established a marketing measurement framework that directly connects media investments to patient revenue while maintaining HIPAA compliance
• Implemented successful online reputation program that has increased overall Google rating scores by 35%
• Introduced automated and triggered email/SMS campaigns that have improved appointment rates and closed care gaps for our primary care patients

• Built and scaled digital marketing program that resulted in 60% annualized growth rate in patient volumes
• Developed and executed multi-channel campaigns utilizing SEO, PPC, and social media platforms
• Served as business lead for enterprise website transformation, aligning digital experience strategy with organizational goals

• Managed $3M annual budget encompassing all facets of digital marketing, including paid search, search engine optimization, social media, streaming media, content marketing, and programmatic display
• Surpassed all financial KPI targets, contributing to Florida Blue's achievement of 148% membership goal for 2018

• Architected and led design/development of highly successful online application process at Florida Blue that replicated Healthcare.gov and was licensed to other health plans across the U.S.
• Business lead for agile development team and worked directly with developers on prototypes within each sprint

• Managed paid search advertising, display advertising, social media advertising and campaign landing page development
• Moved all digital marketing in-house from an external agency (savings of $300k annually) and increased paid search leads by 60% through rigorous A/B testing and campaign optimization

• Directed all aspects of the Stein Mart Preferred Customer program including database management, customer segmentation and campaign management
• Led email marketing strategy and implemented highly personalized email campaigns using product affinity data and customer segmentation profiles

• Received several national awards including 'Best New Price Comparison Site' from Consumer Reports and 'Top Money Saving Sites' by MSN.com
• Recognized as ‘Super Affiliate’ by ShareaSale.com for generating nearly $5M in revenue from affiliate marketing (top 1% in United States)

• Managed the online marketing, offer mix and web design of a Top 100 Internet Retailer
• Launched highly successful email marketing and cross-sell program that leveraged predictive modeling and personalized messaging to a database of over 2.5M customers