David E. Chase

• Developed patient acquisition tracking system connecting advertising expenditures to patient revenue, offering detailed insights into return on ad spend by service line
• Implemented successful online reputation program that has increased overall Google ratings by 23%
• Introduced automated and triggered email/SMS campaigns that have improved appointment rates and closed care gaps for our primary care patients

• Elevated digital marketing program through data-driven strategies resulting in 40% annualized growth in lead volumes
• Developed and executed multi-channel campaigns utilizing SEO, PPC, and social media platforms.
• Led digital marketing strategy to enhance brand awareness and increase engagement and loyalty for existing patient families.

• Managed $3M annual budget encompassing all facets of digital marketing, including paid search, search engine optimization, social media, streaming media, content marketing, and programmatic display
• Surpassed all financial KPI targets, contributing to Florida Blue's achievement of 148% membership goal for 2018

• Architected and led design/development of highly successful online application process at Florida Blue that replicated Healthcare.gov and was licensed to other health plans across the U.S.
• Business lead for agile development team and worked directly with developers on prototypes within each sprint

• Managed paid search advertising, display advertising, social media advertising and campaign landing page development
• Moved all digital marketing in-house from an external agency (savings of $300k annually) and increased paid search leads by 60% through rigorous A/B testing and campaign optimization

• Directed all aspects of the Stein Mart Preferred Customer program including database management, customer segmentation and campaign management.
• Led email marketing strategy and implemented highly personalized email campaigns using product affinity data and customer segmentation profiles.

• Received several national awards including 'Best New Price Comparison Site' from Consumer Reports and 'Top Money Saving Sites' by MSN.com.
• Recognized as ‘Super Affiliate’ by ShareaSale.com for generating nearly $5M in revenue from affiliate marketing (top 1% in United States).

• Managed the online marketing, offer mix and web design of a Top 100 Internet Retailer
• Launched highly successful email marketing and cross-sell program that leveraged predictive modeling and personalized messaging to a database of over 2.5M customers