Alani Shepard
Charlotte
Summary
Professional Summary
Motivated and dynamic fitness professional with a B.S. in Sport Business and an M.A. in Professional Communication, offering 7+ years of experience in athletics, coaching, and client-focused leadership. Former NCAA Division II women’s basketball captain moving into personal training, known for blending high-level athletic discipline with exceptional communication, brand development, and community engagement skills. Passionate about empowering others through health, wellness, and mindset — with proven ability to lead, inspire, and connect across diverse environments.
About Me
I’m a former college athlete now aspiring personal trainer, coach, and creative communicator who loves helping people become the strongest, most aligned version of themselves — mentally, physically, and spiritually. With a background in professional communication, I bring a unique balance of strategy, storytelling, and heart to everything I do — whether that’s training clients, building brands, or showing up in my community. Purpose-driven, highly energized, and always growing.
Overview
6
6
years of professional experience
Work History
Insurance Agent
Tillman Insurance Agency
10.2024 - 04.2025
- Built strong relationships with clients through consistent communication and excellent customer service.
- Responded to customer calls swiftly to resolve issues and answer questions.
- Efficiently managed policy renewals, ensuring timely processing and accurate coverage updates.
- Maintained high standards of customer service by building relationships with clients.
- Cross-sold insurance products to existing clients to reach sales targets.
- Provided prompt responses to inquiries from both prospective and existing clients, demonstrating a commitment to exceptional service.
- Worked closely with other team members to optimize sales strategies and achieve regional goals.
- Participated in ongoing professional development activities, staying current with industry trends and regulatory changes affecting insurance products and services.
- Conducted thorough policy reviews with existing clients, identifying gaps in coverage and offering additional protection options when necessary.
- Identified potential risks in client businesses and recommended appropriate insurance coverage.
- Utilized CRM software to manage client relationships.
- Customized insurance packages to client needs, enhancing customer satisfaction and loyalty.
Shift Lead Supervisor
Planet Fitness
09.2023 - Current
- Implement creative ways to engage members and build a sense of community at the front desk.
- Create a welcoming and inclusive environment for all members and guests, ensuring everyone feels valued and respected upon entry to the facility.
- Develop and maintain strong relationships with members to enhance their overall experience at the front desk, promoting loyalty and retention.
- Utilize data analysis and member feedback to identify trends and areas for improvement at the front desk, helping to enhance operational efficiency and drive customer satisfaction for Planet Fitness.
- Coordinate with the management team to organize and lead regular team-building activities for front desk staff, fostering a positive work environment and improving employee satisfaction and retention at Planet Fitness.
- Implement measures to streamline the check-in process at the front desk, optimizing efficiency and reducing wait times for members, resulting in improved customer satisfaction and retention rates for Planet Fitness.
- Leverage customer feedback to implement improvements in front desk processes and services, enhancing overall member satisfaction and retention rates for Planet Fitness.
Junior Girls Head Coach
St. Anne's Catholic Church
11.2023 - 02.2024
- Develop a holistic coaching program that integrates spiritual formation with leadership development for the athletes, fostering a values-based approach to sports performance.
- Implement policies and procedures to ensure a respectful and inclusive team environment that aligns with the values and teachings of the Catholic Church, fostering spiritual growth and character development among athletes.
- Create and lead team-building activities that incorporate Catholic teachings and values, promoting unity and camaraderie among the athletes while fostering a supportive and inclusive team culture reflective of the teachings of the Catholic Church.
Sales Associate
Big Lots
07.2020 - 08.2020
- Create and maintain positive relationships with customers to increase sales and customer loyalty.
- Identify and implement new sales strategies to attract and retain customers, such as promotional events or loyalty programs, to drive sales growth for Big Lots.
- Actively engage with customers to understand their needs and recommend products that meet their requirements, thereby increasing sales and customer satisfaction.
- Conduct market research to identify potential customer segments and develop targeted marketing campaigns to reach those segments, driving increased sales for Big Lots.
- Collaborate with the marketing team to develop targeted advertising campaigns and promotions to increase customer acquisition and drive sales growth.
- Collaborate with the marketing team to develop sales strategies and promotional campaigns that align with Big Lots' brand and target customer base, resulting in increased sales and brand awareness.
- Provide exceptional customer service to create a positive shopping experience and increase customer satisfaction for Big Lots.
- Utilize customer feedback to identify trends and opportunities for improvement in products and services, providing valuable insights to the marketing and product development teams to drive innovation and enhance Big Lots' competitive edge in the market.
Overnight Sales Associate/Floor Manager
Lowe's Home Improvement
05.2020 - 08.2020
- Collaborate with the day shift sales team to ensure smooth transition and handoff of customer orders and requests
- Coordinate inventory management and ensure shelves are stocked with appropriate products for overnight shoppers.
- Coordinate with the logistics department to ensure timely delivery of inventory for the overnight shift
- Manage and supervise the overnight sales team to ensure exceptional customer service and sales performance
- Implement strategies to improve sales and customer satisfaction during an overnight shift
- Provide training and guidance to new overnight sales associates to help them understand company policies and procedures.
- Conduct regular training sessions for the overnight sales team to enhance product knowledge and sales skills
Sales Associate
Bath & Body Works
06.2019 - 08.2019
- Providing excellent customer service by assisting customers with product selection and answering any questions
- Developing and maintaining strong relationships with customers to ensure repeat business and maximize sales opportunities
- Maintaining an organized and visually appealing store display to attract customers and promote sales
- Conducting product knowledge training sessions for new sales associates to ensure a high level of expertise and customer service
- Participating in product knowledge training sessions to stay updated on new products and promotions
- Collaborating with the marketing team to develop and implement marketing strategies to drive sales and increase customer engagement
Education
Master's degree - Professional Communication
The University of Tampa
Tampa, Florida08.2023
BA - Sport Business
Saint Leo University
St. Leo, Florida07.2021
Skills
- Personable
- Time-management
- Organized
- Team player
- Microsoft Visual Basic Certification
- Native Speaker English
- Strong work ethic
- Leadership qualities
- Canva Expert
- Experience with Adobe
- Inventory management
- Sales
- Product knowledge
- Customer loyalty
- Marketing
- Positive Relationships
- Motivational techniques
- Injury prevention
- Physical conditioning
- Player assessment
- Teamwork
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent communication
- Organizational skills
- Team collaboration
- Safety awareness
- Creativity and flexibility
- Certified in CPR/AED
- Coaching experience
- Relationship building
- Positive reinforcement
- Microsoft office
- Team building
- Task prioritization
- Safety management
- Self motivation
- Conflict resolution
- Relationship development
- Goal setting
- Professionalism
- Strength training
- Athletic training and motivation
- Individualized coaching
- Adaptability
- Written communication
- Practice planning and management
- Athlete safety
- Fitness assessment
- Conflict management
- Team Training
Accomplishments
- Team captain in high school and in college
- Three-time sectional title winner (2015, 2016, 2017), named top four in Class 'A' in high school
- All-SSC Defensive Player of the Year
- All-SSC Second Team SSC leader in blocked shots, rebounding, field goal percentage, and scoring
Languages
English
Community Service
Multiple volunteer projects with Wesley Chapel Elementary, Sisters of Holy Name Monastery, Coordinator, fundraiser held at Waller Ranch of Dade City
Timeline
Insurance Agent
Tillman Insurance Agency
10.2024 - 04.2025
Junior Girls Head Coach
St. Anne's Catholic Church
11.2023 - 02.2024
Shift Lead Supervisor
Planet Fitness
09.2023 - Current
Sales Associate
Big Lots
07.2020 - 08.2020
Overnight Sales Associate/Floor Manager
Lowe's Home Improvement
05.2020 - 08.2020
Sales Associate
Bath & Body Works
06.2019 - 08.2019
Master's degree - Professional Communication
The University of Tampa
BA - Sport Business
Saint Leo University
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