Alaysia Hicks
Scotch Plains
Summary
Dynamic marketing professional with a strong background in brand development and consumer engagement. Known for entrepreneurial spirit and visionary leadership, with a track record of enhancing brand identity and fostering collaboration through strategic partnerships.
Overview
2027
2027
years of professional experience
Work History
Founder + Creative Strategist
Everything Babes
Jersey City, NJ
02.2024 - Current
- Established brand identity through targeted marketing campaigns and digital presence enhancement.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Secured 20+ brand partnerships (Topicals, Vaseline, Glowbar), integrating product storytelling into content experiences.
- Organized and curated over 12 events to facilitate networking among emerging influencers, creatives, and founders.
Marketing & CX Associate
Alts (Alteration Specialists)
New York, NY
2024 - 2025
- Managed and rebranded social media presence, improving visual identity and engagement across platforms.
- Directed influencer and UGC campaigns, aligning content with brand voice and marketing goals.
- Designed and executed email marketing campaigns, supporting customer retention and engagement.
- Built a Notion-based content system to streamline campaign planning and cross-team collaboration.
- Translated customer insights into creative content strategies, improving audience connection.
Customer Experience Associate
Topicals
New York, NY
2022 - 2024
- Partnered with marketing to support community-driven campaigns and brand storytelling.
- Assisted customers with inquiries, ensuring a positive experience and quick resolution of issues.
- Gained deep insight into consumer behavior, translating feedback into actionable brand insights.
- Contributed to content creation and on-camera campaigns, strengthening brand-consumer connection.
Brand Development Intern
Artis
New York, NY
2021 - 2022
- Supported end-to-end campaign development, including concepting, on-set production, and post-campaign content execution.
- Assisted in prop styling and creative direction on photoshoots, ensuring visual alignment with brand identity and campaign goals.
- Designed branded email campaigns and social graphics, contributing to cohesive multi-channel marketing efforts.
- Collaborated with influencers and supported PR outreach, gaining insight into creator partnerships and content performance.
Education
Bachelor of Science - Advertising & Marketing Communications
Fashion Institute of Technology
New York, NY08-2021
Skills
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Visionary leadership
- Project management
Timeline
Founder + Creative Strategist
Everything Babes
02.2024 - Current
Marketing & CX Associate
Alts (Alteration Specialists)
2024 - 2025
Customer Experience Associate
Topicals
2022 - 2024
Brand Development Intern
Artis
2021 - 2022
Bachelor of Science - Advertising & Marketing Communications
Fashion Institute of Technology