Alden Bisson
South Burlington
Summary
Marketing Operations Director with over 8 years of diverse experience spanning non-profits, marketing agencies, and sports media. Expert in leveraging CRM tools and advanced social media platforms to drive audience engagement, achieving significant visibility and market reach. Proficient in data-driven strategies and innovative digital marketing solutions, aiming to propel brand growth and foster dynamic business development.
Overview
3
3
years of professional experience
Work History
Account Manager
American Red Cross
Burlington
04.2025 - Current
- Spearheaded donor engagement initiatives, significantly improving blood collection metrics across Vermont.
- Exceeded regional blood collection goals through targeted recruitment and sponsor strategies.
- Fostered partnerships with local organizations to facilitate joint events, broadening outreach for blood donation.
- Maintained relationships with hospitals and businesses to ensure program success and community support.
- Utilized data analytics to identify growth opportunities and enhance donor retention rates.
- Analyzed donor feedback to refine engagement strategies, leading to increased satisfaction and loyalty.
- Represented Red Cross publicly, boosting brand visibility through media engagements and events.
- Promoted positive team culture, fostering collaboration toward shared program effectiveness goals.
Senior Recreation Coordinator (Youth Sports)
Burlington Parks and Recreation
Burlington
06.2022 - Current
- Fostered positive environment in youth sports, promoting teamwork and respect to boost engagement.
- Managed youth sports programs for grades 1-8, ensuring safety and skill development.
- Coordinated scheduling and venue logistics for multiple sports, optimizing resource utilization.
- Developed comprehensive rules and regulations, ensuring structured operations and safety compliance.
- Implemented safety protocols across activities, prioritizing well-being and reducing incident reports.
- Enhanced engagement through tailored skill-building activities, increasing satisfaction and retention.
Development Director
American Heart Association
Burlington
11.2024 - 03.2025
- Orchestrated fundraising campaigns, significantly increasing donor participation and revenue streams.
- Secured major contributions through strategic outreach and donor relationship cultivation.
- Developed corporate sponsorship proposals, generating essential funding for initiatives.
- Implemented data-driven marketing strategies, enhancing outreach effectiveness and expanding donor base.
- Mentored team members in fundraising techniques to foster collaboration and achieve collective success.
- Analyzed donor trends to refine engagement strategies, increasing repeat donations and long-term partnerships.
- Fostered partnerships with local businesses, creating sponsorship opportunities that improved community involvement.
- Executed digital strategies, markedly boosting online donations and overall reach.
Digital Marketing Executive
Gray Media (WCAX Channel 3)
Burlington
11.2023 - 11.2024
- Drove sales growth in VT, NY, NH through innovative digital marketing strategies.
- Boosted WCAX market share as Vermont's premier news outlet.
- Designed and executed creative ad campaigns, significantly improving client engagement.
- Managed end-to-end content production, ensuring high-quality outputs and maximizing ROI.
- Partnered with local businesses to tailor marketing strategies, enhancing customer acquisition.
- Led content production initiatives that consistently exceeded client ROI expectations.
- Executed targeted digital marketing campaigns, elevating brand visibility for WCAX.
- Utilized data-driven insights to refine marketing strategies and strengthen client relationships.
Education
Bachelor of Science - Public Relations
Castleton University
Castleton, VT05-2016
Master of Advanced Study - Sports Management
Roehampton University
London, UKSkills
- Donor engagement
- Data analytics
- Fundraising strategy
- Digital marketing
- Relationship management
- Customer retention
- Customer relationship management
- Event planning
- Team collaboration
- Leadership development
- Strategic account planning
Timeline
Account Manager
American Red Cross
04.2025 - Current
Development Director
American Heart Association
11.2024 - 03.2025
Digital Marketing Executive
Gray Media (WCAX Channel 3)
11.2023 - 11.2024
Senior Recreation Coordinator (Youth Sports)
Burlington Parks and Recreation
06.2022 - Current
Bachelor of Science - Public Relations
Castleton University
Master of Advanced Study - Sports Management
Roehampton University
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