ALEA GILMORE
New Philadelphia,Ohio
Summary
Strategic marketing manager with 10 years of experience. Proficient in market research and campaign development for multiple dealerships. Expertise includes overseeing high-performing teams, planning major events, and implementing effective advertising strategies that enhance customer engagement and track ROI across various media channels.
Overview
12
12
years of professional experience
Work History
Regional Marketing Manager
American Road Group
Cleveland, OH
09.2022 - Current
- Monitored and analyzed spend, ROI, and revenue on all marketing initiatives, informing strategic decisions.
- Implement targeted advertising campaigns across various media channels
- Fostered collaboration among departments involved in regional marketing, including PR, design, digital, and content creation teams, improving project outcomes.
- Develop ideas for dealership network-wide promotions and campaigns to drive traffic
- Conducted market research to identify growth opportunities for four dealerships, enhancing competitive positioning.
- Direct involvement in planning Ohio Bike Week and Laconia Motorcycle Week.
- Direct oversight of the Social Media & Event Coordinator team
Marketing Manager
Stinger Harley-Davidson
Medina, Ohio
06.2019 - 09.2022
- Implement new digital lead campaigns across online channels and track success within the dealership CRM
- Focus on behavioral targeting to increase lead effectiveness and generation with a 15% increase in YOY
- Increased social media following by 20% and engagement by 60% YOY
- Increased foot traffic to dealership, using transactional data for tracking
- Planned, executed, and tracked success of dealership events
Marketing & Events Coordinator
Adventure Harley-Davidson
Dover, Ohio
02.2014 - 01.2018
- Coordinated year-round events, including Ohio Bike Week, ensuring successful execution and attendee satisfaction
- Managed dealership marketing across print, radio, web, social media, and email, optimizing outreach through diverse channels
- Created comprehensive event timelines to ensure all tasks were completed on time and within budget
- Facilitated cross-departmental communication during event planning to enhance collaboration and efficiency
- Ensured compliance with local regulations related to permits, licensing, insurance requirements, etc.
- Measure the effectiveness of all communication and marketing through ROI and tracking workbooks
Education
Business Management & Marketing -
The University of Akron
Akron, OH12-2015
Skills
- Digital marketing
- Brand strategy
- Marketing Plan Development
- Customer Segmentation
- Market Research
- Performance Data Analysis
- Social media Management
- Graphic Design
- Budget management
- Team Leadership
Timeline
Regional Marketing Manager
American Road Group
09.2022 - Current
Marketing Manager
Stinger Harley-Davidson
06.2019 - 09.2022
Marketing & Events Coordinator
Adventure Harley-Davidson
02.2014 - 01.2018
Business Management & Marketing -
The University of Akron