Alecia Smith
The Colony
Summary
Dedicated food service professional well-versed in food and beverage operations and guest services. Experienced in managing large-scale events or intimate gourmet dining and various sized cooperate meetings and events. Successful at building relationships with customers and team members to increase loyalty and repeat business.
Overview
7
7
years of professional experience
Work History
Catering Sales Manager
Hilton Anatole Hotel
07.2023 - Current
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Exceeded both quarterly and annual sales goals.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Sales Supervisor
Victoria's Secret & PINK
08.2021 - 02.2022
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Increased store's profitability by re-merchandising inventory with attractive, eye-catching window and floor displays.
- Calculated and verified weekly payroll
- Performed budget management task such as monitoring store performance against estimates and preparing annual budget.
- Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
Social Media Intern
Fosters Consulting Firm
08.2021 - 02.2022
- Contributed to mock-ups, email campaigns and social media content.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Conducted daily updates to social media profiles to boost company's online presence.
- Moderated social media accounts for constructive, brand-appropriate communications.
Sales and Marketing Assistant
ANGEL TWC, LLC
12.2020 - 08.2021
- Prepared presentations and supporting the Sales Manager in preparing presentations for client presentations.
- Tracked, measured, and reported on trends for sales team analysis and decision-making.
- Managed over 30 customer calls per day.
- Coordinated distribution of marketing collateral in partnership with marketing team members.
- Supported sales and marketing teams in creation and implementation of marketing campaigns.
Lingerie Business Manager, Customer Service Associate
Victoria's Secret
10.2017 - 08.2020
- Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders, and pricing needs
- Enhanced training programs to strengthen employee knowledge and promote new managers from within.
- Provided supportive link between external customers and internal operations.
- Developed and actualized customer service initiatives to decrease wait times.
Education
BS - Journalism emphasis Strategic Communications
University of Northern Colorado
Greeley, Co5.2019
Skills
- Microsoft Programs (Excel, Words,
- PowerPoint, & Publisher)
- Project Management
- Delegation skills
- Tracking sales metrics
- Market Strategy
- Sales funnel management
- Vendor relationship management
- Sales strategy development
Timeline
Catering Sales Manager
Hilton Anatole Hotel
07.2023 - Current
Sales Supervisor
Victoria's Secret & PINK
08.2021 - 02.2022
Social Media Intern
Fosters Consulting Firm
08.2021 - 02.2022
Sales and Marketing Assistant
ANGEL TWC, LLC
12.2020 - 08.2021
Lingerie Business Manager, Customer Service Associate
Victoria's Secret
10.2017 - 08.2020
BS - Journalism emphasis Strategic Communications
University of Northern Colorado
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