ALEJANDRA CORTES

As the on-site leader for a 298 unit community, I directed all daily operations, team leadership, and financial performance to achieve peak asset value and operational goals. Managed annual operating budget, evaluated and prioritized capital improvement projects to maximize return on investment. Planned and executed targeted resident retention programs and lead-generating marketing events, enhancing revenue and community engagement. By continuously monitoring competitor pricing, promotions, and market trends, I successfully maintained a sharp competitive edge while consistently capturing high volumes of qualified leads. Collaborated with centralized leasing, renewal, and processing teams to streamline workflows, and deliver a seamless customer experience.

Successfully managed day-to-day operations and community performance for a fast-paced, 272 unit community as Assistant Community Director and Acting Community Manager. Served as key leader during ownership transition from Steadfast Management to UDR, ensuring leadership continuity and effective navigation of corporate changes. Managed financial performance by developing and executing annual operating and CapEx budget, overseeing property improvement projects to enhance value. Oversaw maintenance workflows, marketing initiatives, renewals, collections, and legal processes, driving resident engagement strategies to enhance satisfaction and reduce turnover.

Aligned daily operations with community goals and business objectives in partnership with community manager and property ownership. Resolved resident concerns and complaints through timely, professional service, enhancing resident satisfaction. Implemented proactive leasing, resident retention, and collections strategies to support occupancy and delinquency performance for property financial success.

Generated prospect traffic through targeted marketing materials across social media, video, and customized flyers, thereby enhancing community visibility. Maintained low delinquency rates by conducting thorough payment reviews and managing eviction processes, ensuring financial stability. Resolved resident concerns while facilitating tours, processing applications, and completing renewals, contributing to resident satisfaction and retention. Strengthened day-to-day community operations through payment acceptance and resident service support.

Fostered positive customer relations with residents and vendors in a fast-paced office environment. Guided prospective renters through application process and move-in logistics for seamless transitions. Inspected units for readiness before scheduled move-ins. Sent renewal notices and followed up on upcoming lease renewals. Monitored vacancy status and maintained accurate leasing records in property systems.