Summary
Overview
Work History
Education
Skills
Awards
Languages
Timeline
Generic

Alejandra Tamayo

Fort Worth,TX

Summary

Beauty Expert with a background in Digital Marketing and Management.

8+ years of experience, driving successful online advertising campaigns and optimizing digital presence as well as cross selling. Proficient in Google Ads, SEM, Canva, and Adobe Creative Studio, with a proven track record of enhancing customer engagement and increasing revenue. Adept at leading cross-functional teams and leveraging innovative strategies to achieve exceptional results.

Overview

9
9
years of professional experience

Work History

Marketing Manager

TeamGlobal
08.2023 - Current
  • Collaborated with operations and marketing teams to create promotions, increasing revenue (3%) and brand recognition (25%)
  • Created 4 Twitter campaigns that boosted engagement by 124%
  • Implemented new advertising campaign that generated 53K in revenue
  • Identified user actions that correlated with user churn and intervened via email sequences to reduce the average monthly churn rate from 7% to 5%
  • Improved the average free trial to paid conversion rate by 15% with the use of customized email sequences, resulting in $300,000 in new revenue.

Digital Marketing Strategist

Rodeo Dental
04.2022 - 08.2023
  • Manage mixed teams for SEO, data, content; boost employee retention by 87%
  • Maintain 90%+ satisfaction from contractors on social media platforms
  • Implement multi-channel marketing for job openings; increase quarterly retention by 68%
  • Optimize marketing budget and SEO; grow online footprint by 47%
  • Discuss SEO at seminars; engage 600+ aviation professionals.

Seasonal Beauty Advisor

Ulta
10.2022 - 12.2022
  • Maintained counter and display areas for cleanliness and organization.
  • Processed payments, entering sales in register for prompt customer service.
  • Helped customers feel relaxed and comfortable through conversation and personal relatability.
  • Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
  • Followed up with customers to increase satisfaction with purchases and services.
  • Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.

Marketing Coordinator

Health Guys
03.2021 - 04.2022
  • Pioneered internal social media platform, garnering 2000+ followers in its first week, revolutionizing company engagement and digital presence
  • Led mixed teams of recruiters and full-time employees, improving employee retention by 87% through effective management and teamwork
  • Developed multi-channel marketing plan, integrating email campaigns with 400+ list, increasing new contractor rates and optimizing user engagement
  • Spearhead SEO and data teams, driving employee retention to new heights
  • Maintain exceptional contractor satisfaction across social platforms
  • Revolutionize internal communication with a new social platform, rapidly engaging thousands
  • Implement multi-channel marketing strategies for job openings
  • Optimize marketing budget and SEO initiatives, significantly expanding online presence
  • Analyze and improve quarterly retention rates through data-driven approaches.

Executive Social Media Manager

Terratino
03.2019 - 03.2021
  • Transitioned customers to new platform, boosting site conversion rate by 33%, enhancing user experience
  • Optimized tiered promotional campaigns, increasing average order value by 14%, driving customer engagement
  • Acquired 24 major clients through SEM, retargeting, and Facebook ads, expanding market reach
  • Implemented web writing standards, reducing server complaints by 46%, improving customer satisfaction
  • Launched niche internal blogs, increasing brand recognition and online traffic by 64%, elevating visibility
  • Optimized digital marketing strategies across multiple platforms, resulting in substantial revenue growth and improved customer lifetime value
  • Executed data-driven A/B testing to significantly enhance conversion rates on marketing landing pages, driving measurable improvements in campaign effectiveness.

Lead Prestige Beauty Advisor

Macy's
01.2016 - 01.2019
  • Processed payments, entering sales in register for prompt customer service.
  • Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
  • Maintained in-depth knowledge of company brand to best serve customers and drive sales.
  • Taught customers how to apply makeup and recommended optimal products.
  • Met sales goals, supporting organizational health through consistent and reliable service.
  • Maintained counter and display areas for cleanliness and organization.
  • Followed up with customers to increase satisfaction with purchases and services.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.

Retail Training Associate: Learning and Development Coordinator

Oportun
10.2016 - 01.2019
  • Built a robust organic traffic campaign through the creation of extensive industry white papers, leading to an increase in inbound leads of 68%
  • Analyzed user actions correlated with churn, intervened via email sequences, reducing average monthly churn rate from 7% to 5%
  • Improved employee performance metrics by 24% through targeted training and personalized coaching
  • Boosted average training assessment scores by 18% via continuous feedback and tailored instruction
  • Achieved 91% Learning Management System utilization by highlighting benefits to new hires
  • Led mentorship program, increasing trainee confidence and skill development by 43%
  • Implemented retention-focused training, contributing to a 35% increase in employee retention.

Education

HS -

Trimble Tech
10.2024

Skills

  • Hubspot Digital Analytics
  • WordPress
  • Adobe Creative Studio
  • Adobe Cloud
  • Sprout
  • Hootsuite
  • Soci
  • SocialBee
  • SSENSE
  • ULTRA DATA
  • Sales proficiency
  • Sales closing
  • Products knowledge
  • Application techniques
  • Service Consultations
  • Product Demonstrations
  • Customer Engagement

Awards

Rookie of the Year 2023- TeamGlobal

Languages

Spanish
Native or Bilingual

Timeline

Marketing Manager

TeamGlobal
08.2023 - Current

Seasonal Beauty Advisor

Ulta
10.2022 - 12.2022

Digital Marketing Strategist

Rodeo Dental
04.2022 - 08.2023

Marketing Coordinator

Health Guys
03.2021 - 04.2022

Executive Social Media Manager

Terratino
03.2019 - 03.2021

Retail Training Associate: Learning and Development Coordinator

Oportun
10.2016 - 01.2019

Lead Prestige Beauty Advisor

Macy's
01.2016 - 01.2019

HS -

Trimble Tech

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Alejandra Tamayo