Alejandro Castro
New York,NY
Summary
Accomplished Visual Manager with a proven track record at Guess, enhancing brand identity and customer experience through expert merchandising coordination and visual storytelling. Spearheaded initiatives that generated significant sales growth, showcasing adeptness in both leadership and MS Office tools. Renowned for transforming concepts into high-impact visuals, driving revenue, and fostering high-performing teams.
Overview
4
4
years of professional experience
Work History
Visual Manager
Guess
01.2024 - Current
- Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
- Provided guidance on best practices for visual merchandising techniques such as color blocking, layering, and asymmetry.
- Received, checked-in and stocked merchandise throughout store, helped maintain store inventory levels and assisted with orderliness and cleanliness of sales floor and stock room.
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
Assistant Store Manager
Guess
01.2023 - 01.2024
- Oversaw sales floor operations, including coaching and developing sales associates, and managing inventory and stockroom organization.
- Successfully recruited, hired, and trained new sales associates to build a high-performing team.
- Managed employee schedules, including creating schedules, making adjustments as needed, and ensuring adequate coverage.
- Conducted performance evaluations and provided constructive feedback to team members.
Key Holder
Guess
01.2022 - 01.2023
- Took on additional responsibilities, including opening and closing the store, managing cash handling, and supervising sales associates.
- Implemented effective visual merchandising strategies to enhance store appearance and drive sales.
- Generated $490K in sales with an impressive SPH of $252, contributing to the store's annual revenue of $2.5-$3.5 million.
Sales Associate/ Future Leader
Guess
01.2021 - 01.2022
- Assisted in training new hires and supported the sales floor team.
- Demonstrated excellent customer service skills, resulting in high customer satisfaction ratings.
- Produced $328K in sales with and SPH of $190, showcasing my ability to drive sales growth and exceed targets.
Education
Associate of Arts - Film And Video Production
Borough of Manhattan Community College of The City University of New York
New York, NY12.2020
Skills
- Signage updating
- Merchandising coordination
- Visual storytelling
- Brand identity development
- Customer experience enhancement
- MS Office: Word, Excel, Outlook
Timeline
Visual Manager
Guess
01.2024 - Current
Assistant Store Manager
Guess
01.2023 - 01.2024
Key Holder
Guess
01.2022 - 01.2023
Sales Associate/ Future Leader
Guess
01.2021 - 01.2022
Associate of Arts - Film And Video Production
Borough of Manhattan Community College of The City University of New York
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