Alejandro De La Maza
Allen,TX
Summary
Dynamic Communications Specialist with a proven track record at NACCO Natural Resources, enhancing brand visibility and streamlining internal processes. Expert in Adobe Creative Cloud and adept at relationship building, I've led successful rebranding initiatives and boosted stakeholder engagement through innovative communication strategies. Skilled in transforming complex ideas into compelling marketing materials and digital content. Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
4
4
years of professional experience
Work History
Communications Specialist
NACCO Natural Resources
Plano, TX
03.2023 - Current
- Collaborated with internal and external stakeholders to identify key messages and create compelling digital and print marketing materials for each of the NACCO businesses.
- Led development of internal communications, managed content for weekly internal newsletter and monthly podcast
- Assisted in the production of annual reports, stewardship reports, showcasing organization's achievements and impact.
- Collaborated in continuing rebranding efforts, refreshing corporate image while being authentic to current company values
- Streamlined internal communication processes by implementing effective communication tools and platforms.
Communications Intern
NACCO Natural Resources
Plano, TX
09.2022 - 03.2023
- Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
- Helped with photo and video production and performed visual and sound editing tasks.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
Marketing Intern
North Dakota Children's Advocacy Center
Bismarck, ND
03.2022 - 09.2022
- Researched interesting and relevant content to capture interest and improve site traffic.
- Assisted in organizing promotional events, leading to enhanced customer interaction with brand.
- Participated in brainstorming sessions, contributing ideas that were incorporated into marketing campaigns.
- Increased brand awareness with creation of eye-catching promotional materials.
Video Producer
Vype Media
Houston, TX
03.2021 - 08.2021
- Captured live footage of high school sports
- Collaborated with remote team to stream a live production
Education
Bachelor of Arts - Communication
University of Mary
Bismarck, NDBachelor of Arts - Theology
University of Mary
Bismarck, NDSkills
- Internal Communications
- Project Management
- Communication Strategy Development
- Corporate Communications
- Brand Messaging
- Adobe Systems Creative Cloud
- Associated Press Style
- Video and Audio Production
- Adaptability and Flexibility
- Relationship Building
- Microsoft Office
- Graphic Design
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Communications Specialist
NACCO Natural Resources
03.2023 - Current
Communications Intern
NACCO Natural Resources
09.2022 - 03.2023
Marketing Intern
North Dakota Children's Advocacy Center
03.2022 - 09.2022
Video Producer
Vype Media
03.2021 - 08.2021
Bachelor of Arts - Communication
University of Mary
Bachelor of Arts - Theology
University of Mary