Experienced Sales leader proficient in managing Sales operations with exceptional team supervision, project coordination and analytical problem-solving skills. Optimizes resource use to achieve challenging targets. Diplomatic in resolving disputes and coordinating diverse teams with a forward-thinking skill set at operating departments efficiently to meet target goals.
Hi, I’m
Alejandro Guerrero
San Francisco ,CA
Summary
Overview
18
years of professional experience
Work History
European Wax CenterSan Francisco/Bay Area
Regional Sales Manager
11.2022 - Current
Job overview
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
- Exceeded targets by building, directing and motivating high-performing sales team.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Responsible for hiring, training, coaching and developing +6 direct reports.
- Created and continually oversee training material to streamline standards and processes throughout market and region.
- Identified and developed action plans to increase productivity and Net Revenue by double digit increases per door
- Provide leadership through effective operational management, budget control, evaluation measures, and planning.
- Establish effective relationships with all key departments to include operations, facilities, human resources, finance, marketing, product and supply chain.
Drybar LLCBay Area
Area Sales Manager
07.2022 - 11.2022
Job overview
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Drybar Holdings LLC
Shop Director
06.2021 - 07.2022
Job overview
- Maintained/increased client count by 20%
- Increased Shops revenue to #1 in Norcal Region by 25% to Break even goals.
- Established and optimized schedules to keep coverage and service in line with forecasted demands..
- Managed inventory control, cash control and store opening and closing procedures.
- Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
- Managed bookkeeping, expenses and other financial aspects of business with booker.
- Submitted reports to senior management to aid in business decision-making and planning.
NordstromEscondido, CA
Sales Manager Creme De La Mer
08.2019 - 03.2020
Job overview
- Helped customers complete purchases, locate items and join reward programs
to promote loyalty, satisfaction and sales numbers.
• Assisted customers with locating and choosing merchandise in any store department.
• Increased sales 25% by offering advice on purchases and promoting additional products.
• Greeted customers and helped with product questions, selections, and purchases including in-store and e-service transactions.
• Trained team members in successful strategies to meet operational and sales targets.
• Maintained clean, adequately stocked and organized store by streamlining daily operations and introducing new procedures.
MAC COSMETICSLas Vegas
NAM Travel Retail-Store Manager
09.2015 - 08.2019
Job overview
- Worked across NAM with implementation and opening of new stores
- Developed sales techniques and clienteling skills to increased revenue. Proven track record of increasing total sales from $500k to $1.5 million between 2 stores for fiscal 2016. • Led 2 locations in Las Vegas Travel Retail market to incremental increases from 2015-2018 of $1.5million
- Transferred to San Diego International Airport and managed MAC SFS Beauty
- Increased sales 25% by offering advice on purchases and promoting additional products
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns
- Delivered positive results by controlling monthly operations budget and
Nordstrom-MAC Cosmetics
Assistant Store Manager
04.2005 - 05.2015
Job overview
- Boosted sales by 10% by effectively cultivating customer rapport and delivering superior customer service
- Decreased stores deficit for fiscal 2019
- Boosted revenue by 10% by developing and deploying strategies to effectively improve operations
- Proven track record of increasing total sales from $500k to $1.5 million between 2 stores for fiscal 2016
- Led 2 locations in Las Vegas Travel Retail market to incremental increases from 2015-2018 of $1.5million
- Oversaw, trained and encouraged 13 employees, promoting culture of efficiency and performance
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives
- Analyzed and settled multi-faceted issues impacting executive leadership and business outcomes across 2 locations
- Liaised with retail manager to cultivate and maintain positive and uplifting work environment and family-centric culture
- Promoted professional growth and facilitated talent development of each associate to drive performance excellence
Education
Devry UniversitySan Diego
Bachelor of Science from Healthcare Services Management
03.2024
University Overview
Devry UniversitySan Diego
Associate of Science from Business Administration
12.2022
University Overview
Skills
- Paylocity
- Workstream
- Dayforce
- Marketing strategy
- Process and procedure development
- Excel, powerpoint, outlook
- Fluent in English and Spanish
Additional Information
Additional Information
- Most improved region in 2022 (December) recognized by European Wax Center by converting total deficit into a double digit increase by end of year totaling $7 million in revenue.
- Re-opened 7 Dry Bar locations post pandemic retaining and developing existing talent and improving total revenue for region of $5 million in revenue
- Increased total guest count by 25% first 4 months at European Wax Center hitting bonus consecutively.
- Promoted grassroot marketing initiatives to help promote and launch new Bay Area EWC.
- Increased total sales from $500k to $1.5 million between 2 stores for fiscal 2016
References
References
Salina Law (808) 989-2282
Sales and Training Executive
Pandora
Melody Rissel (415) 874-7288
Attorney
Rissell Law, APC
Merail Odisho (415) 519-4094
Property Manager
Greystar Properties
Camille Dunham (773) 706-2458
Recruiting Manager
Drybar
Timeline
Regional Sales Manager
European Wax Center
11.2022 - Current
Area Sales Manager
Drybar LLC
07.2022 - 11.2022
Shop Director
Drybar Holdings LLC
06.2021 - 07.2022
Sales Manager Creme De La Mer
Nordstrom
08.2019 - 03.2020
NAM Travel Retail-Store Manager
MAC COSMETICS
09.2015 - 08.2019
Assistant Store Manager
Nordstrom-MAC Cosmetics
04.2005 - 05.2015
Devry University
Bachelor of Science from Healthcare Services Management
Devry University
Associate of Science from Business Administration