ALEKSANDRA KOLESNIKOVA
Boonton,US
Summary
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
5
5
years of professional experience
Work History
SOCIAL MEDIA MANAGER
YANINA AND CO. - Luxury Jewelry Store
06.2024 - Current
- Generated content ideas to engage target audiences and increase followers. Gained a 40% reach weekly.
- Managed content creation, curation and scheduling for multiple social channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn.
- Published content that aligned with brand to build connections and encourage positive action.
- Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends.
- Monitored comments on all social media accounts and responded promptly to customer inquiries.
- Managed website updates and maintenance tasks such as checking broken links and resolving compatibility issues.
Campus Activities Board Club President/Student Government Secretary
Alvernia University Graduate & Adult Education
08.2023 - 05.2024
- I helped out with events that contained 15 to 100 people, I created presentations and ran meetings, looked over the executive and was the main contact for the club.
- I attended SGA meetings weekly where we would vote on new clubs and accept budget requests, we continued to improve the school and make sure all voices were heard.
- Exhibited strong leadership skills while providing guidance and direction to executive team members.
- Created budgets and financial plans to support the organization's long-term goals.
- Developed and implemented strategies to increase organizational efficiency and effectiveness.
- Utilized problem-solving techniques to resolve complex issues quickly and effectively.
O'PAKE FELLOW (SOCIAL MEDIA ASSISTANT)
O'PAKE INSTITUTE: Economic Development
08.2022 - 05.2024
- O'pake is contributing by creating public and private partnerships that develop a talent pipeline needed to aid business growth in the region.
- Developed website content including text, images, videos and audio recordings.
- Developed and implemented strategic initiatives to improve organizational effectiveness, efficiency, and growth.
- Each semester I worked with about 5-7 clients.
- Collaborated with cross-functional teams to coordinate resources and ensure successful execution of plans.
- Assisted with development of marketing materials aimed at increasing sales revenue.
- Conducted research to identify trends in the industry and develop strategies for improvement.
ASSISTANT MANAGER
BUBBLE IN PARADISE: Bubble Tea Cafe
02.2020 - 02.2024
- Took over events, set up, looked after people and made sure events went well.
- Excellent organizational skills with the ability to prioritize tasks and meet deadlines.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Resolved customer complaints quickly and effectively while maintaining a high level of professionalism.
- Helped oversee the daily operations of the store, managing staff and inventory.
ALVERNIA MARKETING INTERN
ALVERNIA UNIVERSITY
08.2023 - 01.2024
- Focused on PR, Photography, and Videography for TikTok.
- created multiple PR releases mainly focusing on the College of Distinction awards the school received, all PR releases are in my portfolio.
- Created content for social media platforms that increased brand awareness and drove website traffic.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
Education
Bachelor of Arts - Communications
Alvernia University
Reading, PA05-2024
Skills
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation
- Social media
- Content scheduling
Languages
Russian
Full Professional
Timeline
SOCIAL MEDIA MANAGER
YANINA AND CO. - Luxury Jewelry Store
06.2024 - Current
Campus Activities Board Club President/Student Government Secretary
Alvernia University Graduate & Adult Education
08.2023 - 05.2024
ALVERNIA MARKETING INTERN
ALVERNIA UNIVERSITY
08.2023 - 01.2024
O'PAKE FELLOW (SOCIAL MEDIA ASSISTANT)
O'PAKE INSTITUTE: Economic Development
08.2022 - 05.2024
ASSISTANT MANAGER
BUBBLE IN PARADISE: Bubble Tea Cafe
02.2020 - 02.2024
Bachelor of Arts - Communications
Alvernia University
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