ALENA KRUTSINA

• Managed daily store procedures and recommended changes to enhance the efficiency of daily activities.
• Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
• Enhanced store appearance by appropriate staffing, maintaining cleanliness, and timely Game Plan executions for increased sales by 9% in athletics apparel in the first year bringing 550k in comp sales.
• Recruited, hired, and trained new employees to build a high-functioning team focused on Athlete satisfaction, visual merchandising, and general store operations.
• Fostered a positive workplace culture by consistently demonstrating leadership qualities such as integrity, professionalism, and open communication.
• Managed daily store operations to ensure optimal customer service and employee productivity.
• Successfully worked within tight deadlines and a fast-paced environment, through detailed planning and execution.

• Collaborated closely with the district manager to develop a high-performing apparel team for each of the eight stores in the district.
• Hired, trained, mentored, and led apparel teams across all stores within the district.
• Successfully led turnaround projects for struggling stores, addressing issues related to logistics, training, and accountability.
• Served as the district First Day Orientation Captain, successfully welcoming and preparing over 100 new teammates for their roles.

Upholding the Under Armour Brand and executing initiatives at the Minnetonka store. Educating Teammates and Athletes on the Brand product, technology, and innovations.

• Collaborated with both Brand and store managers, identifying the best product composition to grow sales and brand awareness.
• Worked with District manager and company store coordinator and grew position to the District level, bringing product training and Game pan execution support, positively affecting sales in the Under Armour Department between 15-50% within a week.