Brenda Brahimi
Buyer | Merchandise Manager | Category Management | Retail Leadership
San Diego,CA
Summary
Merchandise Manager and Buyer with 8+ years of experience driving assortment strategy, category management, forecasting, inventory planning, and product lifecycle management across leading outdoor and active lifestyle brands. Extensive experience managing Burton Snowboards' Bags & Luggage category, partnering with product creation, design, planning, and sales teams to develop consumer-driven assortments, optimize SKU productivity, and deliver profitable growth across retail, e-commerce, and wholesale channels. Combines strong analytical expertise with hands-on retail leadership and brand marketing experience.
Overview
9
9
years of professional experience
Work History
Assistant Store Manager
Oakley
San Diego, CA
02.2026 - Current
- Support daily store operations, sales performance, and team leadership for a high-volume retail location.
- Drive business results through coaching, customer experience initiatives, and KPI management including sales, conversion, units per transaction, and average order value.
- Execute visual merchandising standards, product launches, and seasonal floor set strategies to ensure brand consistency and maximize product sell-through.
- Analyze sales trends, inventory levels, and product performance to identify opportunities and support merchandising decisions.
- Partner with district leadership and cross-functional teams to support operational excellence, inventory accuracy, and staffing initiatives.
- Represent the brand at off-site marketing activations, community events, and partnership opportunities to drive customer engagement, brand awareness, and local market growth.
- Build relationships with customers, athletes, and community partners to strengthen brand loyalty and support grassroots marketing efforts
International Merchandise Manager
33 Threads (Tavi Active, Toesox, Base33, Mizu)
Vista, CA
09.2025 - 12.2026
- Develop seasonal assortments using SKU forecasting, trend analysis, and customer insights.
- Partner with design, production, marketing, and sales teams to execute product launches and GTM strategies.
- Support pricing, margin, and product architecture decisions through competitive analysis.
- Analyze sales, sell-through, and marketplace trends to optimize assortments and identify growth opportunities.
- Present seasonal line strategies and product storytelling to leadership and global partners.
- Manage SKU productivity, lifecycle performance, and assortment optimization.
- Managed vendor relationships, ensuring timely delivery of merchandise and compliance with quality standards.
- Conducted regular market research to identify emerging trends and consumer preferences.
Buyer/Allocator
Rip Curl
San Clemente, CA
08.2024 - 09.2025
- Supported buying strategies across retail locations to drive sales and inventory productivity.
- Forecasted inventory needs and managed allocation strategies across stores.
- Assisted in seasonal assortment planning using sales performance and customer demand data.
- Monitored Open-to-Buy (OTB) budgets and partnered with planning teams to maximize profitability.
- Conducted competitive and market trend analysis to support category decisions.
- Collaborated cross-functionally to improve inventory flow and product availability.
Regional Buyer, North America Planning & Analytics
Burton Snowboards
San Diego, CA
01.2020 - 01.2024
- Owned North American buying strategy and forecasting for Burton's Bags & Luggage and Hardgoods category across retail and e-commerce channels.
- Partnered with product managers, designers, developers, and merchandising teams to influence assortments and seasonal line plans.
- Forecasted style, color, and size demand using sales data, consumer insights, and market trends.
- Evaluated SKU productivity, margins, GMROI, and inventory performance to drive purchasing decisions.
- Developed assortment strategies aligned with consumer demand, product segmentation, and brand objectives.
- Led regional pricing recommendations and collaborated with global teams on category planning.
- Presented category performance and market insights to support seasonal business decisions.
Regional Merchandise Planner
Burton Snowboards
Burlington, VT
01.2019 - 01.2020
- Developed inventory allocation and distribution strategies using sales trends and store performance data.
- Identified business opportunities through inventory and sales analysis.
- Executed liquidation and inventory optimization strategies for end-of-life products.
- Supported open-to-buy planning, forecasting, and promotional strategies across North America.
- Partnered with finance, wholesale, and global teams on inventory planning and product reviews.
Planning & Allocation Coordinator
Burton Snowboards
Burlington, VT
01.2018 - 01.2019
- Coordinated assortments, allocations, and inventory replenishment to optimize stock levels across DTC stores.
- Coordinated inventory transfers across wholesale, flagship, and outlet channels to ensure optimal stock levels.
- Assisted in inventory planning and assortment execution for seven new flagship store openings, facilitating successful launches.
- Assisted with developing promotional pricing strategies for seasonal sales events at various retail locations.
- Executed inventory planning and assortment strategies for seven new flagship store openings, ensuring successful launches.
Education
Bachelor of Science - Communications
University of Central Florida
Orlando, FLSkills
- Retail Inventory Management
- Sales Floor Merchandising
- Customer Service Management
- Store Operations Management
- Sales Strategy Development
- Sales Forecasting
- Demand planning
- In-Store Promotions
- Pricing Strategy
- Product Placement Strategy
- Retail Buying
- Retail Trend Analysis
- Store Visual Merchandising
- Inventory Planning
- Project management
- Retail Management Software
- Power BI
- Task Management Tools
- Product management
- Visual design
- Cross-functional leadership
- Team Leadership
Timeline
Assistant Store Manager
Oakley
02.2026 - Current
International Merchandise Manager
33 Threads (Tavi Active, Toesox, Base33, Mizu)
09.2025 - 12.2026
Buyer/Allocator
Rip Curl
08.2024 - 09.2025
Regional Buyer, North America Planning & Analytics
Burton Snowboards
01.2020 - 01.2024
Regional Merchandise Planner
Burton Snowboards
01.2019 - 01.2020
Planning & Allocation Coordinator
Burton Snowboards
01.2018 - 01.2019
Bachelor of Science - Communications
University of Central Florida