ALESHA MANNING
Cha anooga,TN
Summary
Accomplished Sales Director with over 20 years of experience delivering innovative sales solutions that consistently meet and exceed market objectives. Recognized for exceptional leadership in cultivating high-performing teams, spearheading business development initiatives, and managing change during organizational transformations. Goal-oriented professional with extensive expertise in the supply and distribution industries, adept at enhancing productivity and customer satisfaction while driving revenue growth. Committed to optimizing operational procedures and leveraging employee talent to revitalize sales operations, maximize profits, and enhance client acquisition efforts.
Overview
11
11
years of professional experience
Work History
Senior Commercial Manager- EAST REGION
Brown Forman Corp
Atlanta, GA
09.2023 - 05.2026
- Led cross-functional teams to develop and implement strategic commercial initiatives.
- Analyzed market trends to identify growth opportunities and optimize product positioning.
- Managed key account relationships, ensuring alignment with business objectives and customer needs.
- Drove profitability improvements through effective pricing strategies and promotional planning.
- Collaborated with marketing teams to refine brand messaging and drive consumer engagement initiatives.
- Managed budgets effectively, reducing operational costs while maintaining quality standards.
COMMERCIAL DEVELOPMENT DIRECTOR
TEQUILA KOMOS
01.2023 - 09.2023
- Revitalized sales and marketing programs while achieving growth in profits.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Utilized consumer trends to shape sales approaches.
- Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
- Created effective activations to reinforce branding initiatives and maximize outreach.
- Contributed to client-facing meetings supporting new business opportunities.
SOUTHEAST REGIONAL SALES MANAGER
TEQUILA KOMOS
02.2022 - 01.2023
- Coached sales associates on product specifications, sales incentives and selling techniques to significantly increase distribution and customer satisfaction
- Achieved regional sales objectives by coordinating market sales teams, developing successful strategies and servicing accounts to strengthen business relationships
- Collaborated with Senior Executives across the Southeast Region to evaluate performance in each market and develop strategies to expand revenue generation
- Held regular performance evaluations to assess strengths and weaknesses of team members to then provide assistance to improve outcomes
- Created robust sales plans and set quotas for Southeast markets
MARKET MANAGER
ATHENS DISTRIBUTING
03.2018 - 02.2022
- Monitor customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Help sales team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success
- Work diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations
- Cultivate and maintain strategic alliances with key partners and vendors
- Collaborate with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
STATE MANAGER
SOUTHERN GLAZERS WINE & SPIRITS
10.2015 - 03.2018
- Exceeded target sales goals by double-digit growth
- Set and track monthly, quarterly and annual goals for 23 inside sales representatives
- Review operational records (MTD vs LYCM) and reports to project sales and determine profitability
- Develop and implement creative, cost effective programs to increase account retention
- Managed a team of 23 sales consultants (National & Independent) totaling approximately $50M in sales.
Education
BBA - BUSINESS MANAGEMENT
FIU LANDON SCHOOL OF BUSINESS
Miami, Florida. NaSkills
- Detail-oriented data analysis
- In-depth knowledge of Salesforce
- Sales forecasting
- Powerful negotiator
- Business development
- Organized
- Enthusiastic yet professional demeanor
- National account management
- Strong interpersonal skills
- Empowers high-performing sales teams
- Verbal and Written Communication
- Market Penetration
Accomplishments
- Introductory Sommelier, Level I- Court of Master Sommeliers
- WSET Level 2: Certified in Wine & Spirits- with Merit
- WSET Level 1: Sake Certified 2
- Patron CRT Award Certification
Affiliations
Tennessee River Gorge Trust- Board Member- 2020 - present
Timeline
Senior Commercial Manager- EAST REGION
Brown Forman Corp
09.2023 - 05.2026
COMMERCIAL DEVELOPMENT DIRECTOR
TEQUILA KOMOS
01.2023 - 09.2023
SOUTHEAST REGIONAL SALES MANAGER
TEQUILA KOMOS
02.2022 - 01.2023
MARKET MANAGER
ATHENS DISTRIBUTING
03.2018 - 02.2022
STATE MANAGER
SOUTHERN GLAZERS WINE & SPIRITS
10.2015 - 03.2018
BBA - BUSINESS MANAGEMENT
FIU LANDON SCHOOL OF BUSINESS