ALESSANDRA POLLARE

• Developed and led all animal-related content and strategy across 12 parks, and directly oversaw masterbrand social channels
• Doubled follower growth on masterbrand Instagram and TikTok channels in under 6 months by revamping content strategy
• Maintained above industry average engagement rates across managed channels monthly
• Led blog content strategy, influencer strategy, industry partner communications, and other digital content strategies
• Provided critical oversight for crisis communications and PR/earned media strategy building centered around brand storytelling and reputation management
• Oversaw social media and SEO agencies

Tripled company sales in 2020 by:

• Developing new social media, influencer & email content marketing strategies
• Introducing media relations and other PR activities to marketing strategy
• Overseeing new TV/OTT and social advertising campaigns
• Creating new products, deals and promotions
• Completely revamping email and social media marketing campaigns to increase engagement and drastically improved open and click-through rates with new content offerings
• Member of the senior leadership team and drove big-picture strategic thinking, managed marketing budgets, and oversaw the company's future direction.

• Directed all digital content strategy and execution for our Fortune 500 clients
• Led the highest grossing team (as the youngest team lead) of nine copywriters and oversaw website, social and email content development
• Served as editor and final oversight for all digital content coming out of the office
• Worked intimately with Performance Marketing and Insights & Analytics teams to assess efficacy of and optimize content campaigns
• Primary strategic counselor to clients on digital content strategy, social media community management, owned media content (web and blog) and important platform and content trends.

• Led the company's corporate social media strategy
• Increased social followings by 20% each year and tripled impressions year over year
• Developed Executive Leadership Team and other internal stakeholders' social strategies as needed
• Was responsible for all reporting and analysis, as well as drafting social toolkits
• Wrote company blog posts and helped draft Executive communications.

• Led the NY office's digital practice, including social media strategy and execution, website design, longform content development, copywriting and branding
• Day to day contact for the agency's two largest grossing clients.