Dr. Alethea Harrell
Summary
Dynamic business development leader with a proven track record at Marriott Hotel, enhancing client relationships and driving revenue growth through strategic contract negotiations and innovative market analysis. Expert in developing tailored solutions, expanding product offerings, and optimizing vendor management to achieve operational excellence and boost sales.
Knowledgeable with proven track record in driving business growth and forging strategic partnerships. Adept at identifying market opportunities and implementing innovative strategies. Demonstrated leadership and negotiation skills have consistently resulted in successful business expansions and enhanced client relations.
Business development professional with proven track record in driving growth and fostering strong client relationships. Known for strategic thinking, effective communication, and strong focus on team collaboration to achieve results. Skilled in market analysis, negotiation, and partnership development, with flexible approach to meet changing needs. Trusted for reliability and consistently delivering on objectives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director of Business Development
Marriott Hotel
01.2005 - 02.2025
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Increased client base by developing and implementing effective business development strategies.
- Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
- Negotiated, prepared, and signed contracts with clients.
- Expanded product offerings to reach a more diverse customer base, boosting overall sales figures.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Enhanced company''s market presence through targeted networking events and relationship building.
Education
Ph.D. -
Capella University
Minneapolis, MN06-2023
Master of Science -
Clark Atlanta University
Atlanta, GA05-2016
Skills
- Business strategy
- Market analysis
- Client relationship management
- Contract negotiation
- Networking strategies
- Product development
- Lead generation
- Sales forecasting
- Team leadership
- Financial modeling
- Revenue growth
- Vendor management
- Pipeline development
- Sales training and leadership
- Key account management
Websites
Accomplishments
- Increased public sector and commercial account business by 90%.
- Recipient of 2022-2024 New Business Excellence Award for most new accounts.
- Achieved record-high client growth in 8 years in a roll by developing a comprehensive sales and marketing plan.
Certification
- Google Analytics Individual Qualification (IQ) – Google.
- Accredited Customer Service Representative in Commercial Lines (ACSR-Commercial Lines) – The Institutes Risk & Insurance Knowledge Group.
- Certified Sales Executive (CSE) - Sales and Marketing Executives International.
- Certified Professional Sales Leader (CPSL) - National Association of Sales Professionals.
- Miller Heisman Group Certified Professional in Strategic Selling® and Conceptual Selling® – Miller Heisman Group.
- Microsoft Certified, Dynamics 365 for Sales Functional Consultant Associate - Microsoft.
Languages
English
Native or Bilingual
Timeline
Director of Business Development
Marriott Hotel
01.2005 - 02.2025
Ph.D. -
Capella University
Master of Science -
Clark Atlanta University
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