AMY IPPOLITO KELLY
Pocasset,MA
Summary
Outreach marketing and customer service director with a track record of doubling admissions within five years. Expertise in strategic business development, team leadership, and relationship management in healthcare. Proven ability to drive growth and improve customer engagement through targeted outreach initiatives.
Overview
28
28
years of professional experience
Work History
Director of Business Development
Natick Walpole Visiting Nurse Association
Walpole, MA
03.2016 - Current
- Increased average weekly admissions by 40% in first six months and 100% over five years.
- Oversaw strategic business development and customer service initiatives, enhancing physician outreach effectiveness.
- Hired, trained, and managed team of physician hospital and community liaisons, improving collaboration and outreach.
- Analyzed industry trends to create new services and specialized programs.
- Developed and presented quarterly sales reports with projections and goals.
- Managed daily operations and remote shifts, achieving post-pandemic growth in staffing and admissions.
- Participated in executive leadership, executing all management functions effectively.
Director of Marketing and Community Relations
Steward Home Care, Hospice and Palliative Care
Westwood, MA
01.2013 - 03.2016
- Hired, trained, and managed team of physician, hospital, and community liaisons to enhance outreach effectiveness.
- Oversaw strategic business development and customer service initiatives, improving physician outreach and community engagement.
- Increased weekly admissions by 40% within first six months.
- Analyzed market trends to create new services and specialized programs.
- Created and presented quarterly sales reports with projections and goals.
- Executed management functions while contributing to executive leadership activities, fostering organizational growth.
- Developed and promoted palliative care, COPD, and CHF programs.
Director of Sales, Marketing and Customer Service
Overlook Care at Home
Charlton, MA
03.2011 - 01.2013
- Developed and executed quarterly sales quotas and marketing plans, driving revenue growth in targeted markets.
- Exceeded census and admission targets in competitive market consistently.
- Integrated multiple service lines into sales and marketing processes through strategic acquisitions, enhancing service offerings and market reach.
- Managed development training for large sales team, improving skill sets and aligning performance with business goals.
- Conducted annual evaluations for inside and outside sales teams through ride-alongs.
- Negotiated contracts and rate adjustments with providers to improve service offerings.
Director of Sales
Beacon Hospice, Inc.
Boston, MA
02.2005 - 03.2011
- Managed team of 32 sales professionals and clinical liaisons, improving overall sales performance and collaboration.
- Expanded territory by establishing new branch locations and executing regional development initiatives, increasing market presence.
- Increased average daily census from 36 to over 1,300 patients across New England.
- Developed and promoted specialty programs, enhancing care options for Alzheimer’s patients and those with CHF.
- Attended various sales training conferences and seminars at local and national levels.
Account Manager
Beacon Hospice, Inc.
Boston, MA
03.1998 - 02.2005
- Achieved recognition as #1 ranked Presidents Club Leader in 2000, 2001, 2007, 2008, 2009, 2010, and 2011.
- Developed and executed comprehensive sales and marketing plans for multiple branches, driving revenue growth and market presence.
- Surpassed admissions quota by over 100 annually, contributing to overall branch growth.
- Turned around failing branches with a success rate of 100%.
- Trained newly hired sales executives, improving onboarding effectiveness and team collaboration.
Education
Bachelor of Arts Degree -
University of Massachusetts
DartmouthMaster of Liberal Arts Degree -
Harvard University
CambridgeSkills
- Business development strategy
- Strategic planning
- Sales forecasting
- Business strategy
- Revenue growth
- Market analysis
- Market research
- Brand development
- Relationship management
Accomplishments
- Peter Benjamin Sales Training Program Certificate
Brockton District Court Conflict Resolution and Mediation Project Certificate
Dale Carnegie Management, Success Training Program Certificate
American Management Association, Sales Management Training Certificate
Timeline
Director of Business Development
Natick Walpole Visiting Nurse Association
03.2016 - Current
Director of Marketing and Community Relations
Steward Home Care, Hospice and Palliative Care
01.2013 - 03.2016
Director of Sales, Marketing and Customer Service
Overlook Care at Home
03.2011 - 01.2013
Director of Sales
Beacon Hospice, Inc.
02.2005 - 03.2011
Account Manager
Beacon Hospice, Inc.
03.1998 - 02.2005
Bachelor of Arts Degree -
University of Massachusetts
Master of Liberal Arts Degree -
Harvard University