Hannah Shimmin
Conway,SC
Summary
Versatile business development and marketing professional with a track record of driving growth, leading customer-centric outreach, and turning insight into action. Skilled in building trusted partnerships, managing full-cycle sales, and executing high-impact campaigns across digital and in-person channels.
Overview
11
11
years of professional experience
Work History
Director of Business Development
myAnalyst (Sitetech Systems)
Myrtle Beach, SC
09.2024 - Current
- Stepped into the role after the unexpected departure of the previous portion lead, tasked with rebuilding and expanding business development.
- Act as the main contributor to sales and growth, helping drive adoption of a tailored reporting platform now used by 1,000+ franchise locations.
- Conduct product demos via Microsoft Teams for multi-unit operators across the U.S., focusing on those with 5+ locations in auto service and car wash.
- Played a key role in breaking into the car wash industry where traction was previously limited.
- Represent the company at national and brand-driven trade shows, converting conversations into demo opportunities and coordinating booth strategy.
- Built and manage the company's CRM and pipeline using Monday.com, including lead tracking and dashboard reporting.
- Support sales enablement through vendor outreach, building strategic data-sharing partnerships.
- Since September, generated nearly double the number of demo opportunities compared to the prior year, with many more in active trial or contract phases.
- Continue to lead marketing for WillowTree RV Resort & Campground, managing part-time content producers for paid and organic campaigns.
Outdoor Amenities Supervisor / Social Media Manager
WillowTree Campground (Sitetech Systems)
Longs, SC
04.2024 - 09.2024
- Developed and standardized SOPs for major guest areas: 40-acre lake, swim zone, inflatable water park, pool/spa, gsme room, and fishing/boat dock.
- Designed and operated the lakeside snack shack from concept to launch, managing layout, staffing, and inventory.
- Implemented digital guest communication using OptiSigns, Canva, and Google Calendar.
- Created scalable content workflows and began managing a part-time content team in 2025.
- Drove Meta ad performance (Jan 2024-Apr 2025): +45% conversion value, -41% ad spend, ROAS up from 3.9 to 9.7 (↑147%).
Real Estate Analyst / Social Media Manager
Sitetech Systems
Myrtle Beach, SC
07.2023 - 03.2024
- Conducted limited scope appraisals and insurable value reports for residential and commercial properties.
- Entered the appraisal field after transitioning from hospitality and entrepreneurship.
- As the market slowed in Fall 2023, began managing social media and digital marketing for WillowTree, a Sitetech-owned property.
Restaurant Manager
The Cypress Room, Island Vista Resort
Myrtle Beach, SC
04.2021 - 07.2023
- Managed daily front-of-house operations for a full-service oceanfront restaurant.
- Assumed Assistant F&B Director responsibilities, including vendor coordination, staffing, and service standards.
- Played a key leadership role without formal title, helping improve operations and team dynamics.
Owner & Operator
Kindbelly Café
Myrtle Beach, SC
06.2014 - 07.2020
- Founded and ran a health-focused café with strong local brand loyalty.
- Oversaw all aspects of operations: staffing, menu development, marketing, bookkeeping, vendor relations, and guest service.
- Successfully sold the business in 2020 after six years of growth.
Education
Bachelor's - Visual Journalism
The Brooks Institute of Photography
Ventura, CASkills
- Business development strategy
- B2B sales outreach
- Lead generation and prospecting
- Sales pipeline management
- Relationship building
- Product demonstrations
- Trade show marketing
- Social media marketing
- Paid advertising strategy
- Meta Business Suite
- Content planning and execution
- Brand storytelling
- CRM platforms (Mondaycom, HubSpot)
- LinkedIn Sales Navigator
- Canva
- Adobe Illustrator & Lightroom
- Strategic thinking
- Adaptability
- Cross-functional collaboration
- Project ownership
Websites
Timeline
Director of Business Development
myAnalyst (Sitetech Systems)
09.2024 - Current
Outdoor Amenities Supervisor / Social Media Manager
WillowTree Campground (Sitetech Systems)
04.2024 - 09.2024
Real Estate Analyst / Social Media Manager
Sitetech Systems
07.2023 - 03.2024
Restaurant Manager
The Cypress Room, Island Vista Resort
04.2021 - 07.2023
Owner & Operator
Kindbelly Café
06.2014 - 07.2020
Bachelor's - Visual Journalism
The Brooks Institute of Photography
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