Alex Berger
Orlando,Florida
Summary
Client-focused professional with a proven track record of managing complex client relationships, leading consultative conversations, and delivering tailored solutions that drive customer satisfaction and retention. Skilled in uncovering client needs, managing multiple stakeholders, and guiding customers through high-impact implementations and service engagements. Known for strong communication, problem-solving, and the ability to build trust quickly in fast-paced, revenue-driven environments. Delivering high quality service that drives enhanced customer service experiences and ensures client needs are fulfilled.
Overview
2027
2027
years of professional experience
Work History
Digital Marketing Sales Specialist
Holler Classic Automotive
01.2026 - Current
- Conduct thorough needs analysis with prospective buyers to identify the right vehicle based on lifestyle, budget, and financing eligibility.
- Perform detailed product presentations and competitive comparisons across a wide range of makes and models including EV and hybrid vehicles.
- Lead test drive experiences tailored to highlight key features aligned with each customer's priorities.
- Maintain a personal CRM pipeline of active and previous clients, executing follow-up cadences via phone, email, text, and video.
- Mentor and onboard new sales team members, providing training on product knowledge, objection handling, and CRM usage.
- Consistently attain 100% of monthly sales quota by selling and delivering 15 cars.
- Guide customers through credit application process and collaborate with F&I team to identify optimal deals for presentation and closure.
Implementation Consultant – Majors
Paylocity
2023 - 2026
- Serve as a primary client-facing consultant for enterprise-level accounts, guiding customers through payroll and HR system implementations using a consultative, solution-oriented approach.
- Lead discovery and strategy meetings to understand client goals, timelines, and operational challenges, translating needs into customized implementation plans.
- Present completed system configurations to stakeholders, ensuring alignment with business objectives and driving confidence in product value.
- Partner cross-functionally with internal teams to deliver projects on time while maintaining high client satisfaction and retention.
- Identify risk factors, escalations, and potential churn indicators, proactively addressing concerns to prevent client loss.
- Train and onboard clients on software functionality, increasing adoption, usage, and long-term value realization.
Catering Operations Manager
4 Rivers Smokehouse
01.2014 - 01.2023
- Managed client relationships for large-scale catering events, weddings, corporate functions, and high-volume venues, ensuring repeat business through exceptional service delivery.
- Acted as the primary point of contact for clients, coordinating expectations, timelines, and service execution.
- Oversaw multiple operational units including catering, food trucks, and concession operations, balancing customer satisfaction with profitability.
- Analyzed monthly and quarterly P&L; statements to control costs and improve margins.
- Recruited, trained, and developed team members and managers, creating standardized training programs to improve performance and service consistency.
Education
Associate of Science - Economics
Seminole State College
06.2026
Skills
- Client Relationship Management & Retention
- Consultative Selling & Needs Discovery
- Stakeholder & Account Management
- Objection Handling & Escalation Resolution
- Strategic Communication & Presentation
- Process Improvement & Solution Delivery
- Cross-Functional Collaboration
- Salesforce & CRM Tools
- Salesforce
- Microsoft Office (Excel, Word, PowerPoint, Outlook)
- SharePoint
- Paylocity
- Claude
- ChatGPT
- Copilot
- Restaurant 365
- OneNote
- Sales and Negotiation
- Strong product knowledge
- CRM tools
- Strong Needs Analysis and Discovery
- Client Relationship Management and Retention
- Team Leadership
Accomplishments
- Consistently attained sales quota of 15 units month after month.
- Achieved the highest closing rate amongst my team for walk-in visits at 56%.
- Achieved the highest closing rate amongst my team for appointment visits at 71%.
- Managed an implementation book of business of 40+ accounts with an annual revenue averaging between $650,000-$800,000.
- Managed and lead a catering team to $5,000,000 in annual revenue through catered events such as weddings, private parties, graduation, large scale sporting events, and corporate events.
- Turned a profit in the catering facility for the first time in 5 years after my first year joining the management team and restructuring operations.
Timeline
Digital Marketing Sales Specialist
Holler Classic Automotive
01.2026 - Current
Catering Operations Manager
4 Rivers Smokehouse
01.2014 - 01.2023
Implementation Consultant – Majors
Paylocity
2023 - 2026
Associate of Science - Economics
Seminole State College