Alex Ennis, MBA
Southfield,MI
Summary
Marketing specialist with expertise in social media, email communication, and brand engagement. Proven ability to develop and implement strategic plans that align with organizational goals, enhancing team collaboration and accountability. Digital Media Manager with a strong focus on increasing brand visibility and audience engagement through effective marketing strategies and SEO optimization. Demonstrated success in driving traffic and improving presence via impactful campaigns.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Media Manager
City of Detroit- Media Services Dept.
Detroit, MI
03.2025 - Current
- Overseeing the City of Detroit online presence, including social media, digital, content strategy, and analytics. Responsible for developing and implementing digital marketing strategies to enhance the brand awareness, engagement, and conversions. While managing a team of 16 individuals dedicated to promoting and improving the social media, content creation performance analytics and brand marketing.
- Develop and execute digital media campaigns across multiple digital platforms (social media, email, mailer and cable). Implement best practices for growth, engagement, and brand consistency.
- Ensure content aligns with the brand's identity and objectives. While increasing engagement across all digital platforms.
Social Media Manager / Campaign Manager
City of Detroit - Media Services Dept.
Detroit, MI
09.2024 - 03.2025
- Analyze performance metrics to optimize campaigns, enhance audience engagement, and inform future strategies. Collaborate with internal and external departments, community partners, and external stakeholders to align messaging and strengthen outreach efforts.
- Drive creative storytelling initiatives to promote Detroit's culture, services, and programs, ensuring inclusivity and accessibility for all residents. Ensure compliance with city policies, branding guidelines, and digital accessibility standards across all marketing and communication efforts.
- Stay informed on emerging marketing trends and technologies to maintain a cutting-edge approach to public engagement. Analyze performance metrics to optimize campaigns reach, enhance audience engagement, and inform future strategies.
Social Media Production Manager
City of Detroit - Media Services Dept.
Detroit, MI
07.2024 - 09.2024
- Oversee content creation, scheduling, and analytics for all City of Detroit social media platforms, ensuring alignment with branding and communication strategies.
- Oversaw daily production operations for media projects and services.
- Managed team workflow to ensure timely completion of projects.
Digital Media Specialist
City Of Detroit - General Services Dept.
Detroit, MI
04.2024 - 07.2024
- Create and implement Marketing and Social Media campaigns while interfacing with the City of Detroit different departments to highlight all that the General Services Department has to offer.
- Created Digital Content to help maximize and provide coverage of communication strategies in and around the Detroit community. Interfacing with the City of Detroit via Social Media Content and face to face engagement.
- Working with community leaders, vendors, entertainers and government officials to tell the story of the City of Detroit - GSD story while helping go grow the brands social media platforms across the board and provide resources for residents through digital engagement.
Associate Product Marketer
Rocket Mortgage
Detroit, MI
06.2022 - 08.2023
- Managed creation of B2B marketing materials to effectively communicate product features.
- Collaborated with cross-functional teams to launch marketing campaigns.
- Developed marketing tools and campaigns to attract new prospects and customers.
- Produced engaging videos for client acquisitions, driving 60% increase in B2B client engagement.
Associate Marketing Communications Manager
Rocket Mortgage
Detroit, MI
03.2021 - 06.2022
- Create and execute marketing communication plans in achieving campaign success in project development while increasing B2C email communication 40%.
- Delivered on-time deployment of communications: video, social media, display, and paid search by 50%.
- Analyze the competitive data for Super Bowl Squares, owned tracking of client campaign engagement.
Project Coordinator, Office of the CMO
Rocket Mortgage
Detroit, MI
09.2020 - 02.2021
- Worked with the CMO of Quicken Loans /Rocket Mortgage on a myriad of projects, with a focus in the sports and brand space.
- Supported the creative development production for Super Bowl LV campaign 'Certain is Better' with Tracey Morgan resulting in being USA Today 2021's AD meter winner.
Production Coordinator
National Football League (NFL)
Culver City, CA
06.2020 - 08.2020
- Collaborated with senior marketing teams to analyze and implement strategies for bringing the NFL and the Inglewood community together to prepare for SoFi stadium's construction.
- Developed call sheets and production schedules for talent, crew, producers, and all live and pre-taped shows for Total Access, NFL Now and Training Camp.
Education
MBA - Marketing / Human Resources
Southern University And A & M College
Baton Rouge, LA12-2020
Bachelor of Arts - Consumer Science
Morgan State University
Baltimore, MD08-2018
Bachelor of Arts - Liberal Arts
Independence Community College
Independence, KS05-2016
Skills
- Project management and strategic planning
- Customer relationship management
- Effective communication
- Problem solving
- Organizational development
- Client management
- Email and social media marketing
- Content strategy and digital marketing
- Data analytics
- Brand engagement and stakeholder collaboration
- Team leadership and digital strategy
- Continuous improvement
Certification
Fundamental of Digital Marketing |Association of National Advertisers | March 2021
Social Media Marketing | Association of National Advertisers | March 2021
Fundamental Measurement | Association of National Advertisers | March 2021
Fundamental of Email Marketing | Association of National Advertisers | March 2021
Accomplishments
- Division 1 Student Athlete (Mens Basketball) 2016-19; Team Captain & Most Improved Player 2018-19 (Southern University) and MEAC All- Academic Team 2016-18 (Morgan State University)
Affiliations
- Adcraft Detroit - Young Professional Council Board Member, helping to drive inclusivity and educate a diverse advertising in the professional community within Detroit and beyond.
- Brand Ambassador | Abercrombie and Fitch | 2022-2024
- Brand Ambassador | Scotch Porter | 2022-2024
- Academic Interventionist | Detroit Public Schools Community District | 2024
- Mens Assistant Varsity/ JV Basketball Coach | SU Lab School | 2019-2020
References
References available upon request.
Timeline
Digital Media Manager
City of Detroit- Media Services Dept.
03.2025 - Current
Social Media Manager / Campaign Manager
City of Detroit - Media Services Dept.
09.2024 - 03.2025
Social Media Production Manager
City of Detroit - Media Services Dept.
07.2024 - 09.2024
Digital Media Specialist
City Of Detroit - General Services Dept.
04.2024 - 07.2024
Associate Product Marketer
Rocket Mortgage
06.2022 - 08.2023
Associate Marketing Communications Manager
Rocket Mortgage
03.2021 - 06.2022
Project Coordinator, Office of the CMO
Rocket Mortgage
09.2020 - 02.2021
Production Coordinator
National Football League (NFL)
06.2020 - 08.2020
MBA - Marketing / Human Resources
Southern University And A & M College
Bachelor of Arts - Consumer Science
Morgan State University
Bachelor of Arts - Liberal Arts
Independence Community College