Alex Garramone

• Created viral social media content strategies, driving number one games on Amazon and TikTok Shop, supported by views totaling 26 million organic views in the first half of 2026.
• Managed a yearlong budget for content creation, including intern management, influencer activities, event support at Gen Con, and other marketing expenses.
• Created content for partners like Disney and Paramount by meeting brand guideline needs while strengthening social media impact.
• Partnered with cross-functional teams to produce video content for social media, Amazon PDP videos, and sales videos.
• Coordinated PlayMonster social media account management to maintain messaging and branding consistency, while tracking trends and competitors for informed marketing strategies.

• Led planning and execution of Moose Games presence at Gen Con 2025, including procurement and inventory management for stock merchandising and booth operations, plus media meetings and content creation and hosting for a 70+ attendee media and influencer event featuring the viral “Menagerie” game, resulting in buzz and daily sellouts at Gen Con.
• Maintained and created content for Moose Games social accounts and Bananagrams social accounts, curating monthly posting schedule and organizing launch-focused content for maximum press impact.
• Negotiated and managed influencer partnerships across micro and macro tiers and successful campaign tie-ins with cultural trends, industry wide events, and moments in pop culture.

Mondo / Funko — Social Media Marketing Manager, 2024-2025

• Grew and manage a 643K+ follower community, driving weekly DTC drops of collectibles and vinyl.
• Partner with major licensors, including Disney, to deliver on-brand campaigns across TikTok, Instagram, Facebook, and X.
• Manage influencer relationships across the pop culture space, from outreach to deal negotiation.
• Represent Mondo/Funko at conventions nationwide — running booths, hosting events, and capturing live content while also creating inventive fan experiences and interactions.

Funko Games — Social Media Marketing Manager, Playtest Coordinator, Studio Coordinator, 2021–2024

• Grew social presence 400%+ YOY, building a brand voice that drew new and casual players into tabletop gaming through engaging their love for pop culture.
• Developed and managed playtesting program, engaging local gaming communities to gather diverse feedback from families and casual gamers.
• Executed on-site engagements at conventions and trade shows like Gen Con, D23, C2E2, NYCC, and SDCC, converting first-time players into repeat customers.
• Coordinated influencer partnerships and supported game development with prototyping and mechanics testing.