Alex Golden
Largo
Summary
Dynamic sales and hospitality professional with over a decade of experience in on-premise environments, currently excelling in liquor sales with Southern Glazer’s. Proven ability to grow accounts, execute brand programs, and build lasting client relationships. Skilled in brand visibility, inventory management, and route-based sales execution. Excels in fast-paced, physically demanding environments with a commitment to teamwork, precision, and compliance.
Overview
3
3
years of professional experience
Work History
Sales Consultant
Southern Glazer's Wine and Spirits
08.2023 - Current
- Manage a high-volume on-premise sales route, growing revenue and expanding brand visibility across key accounts.
- Execute sales calls, identifying account needs and delivering tailored solutions using portfolio expertise.
- Lead promotional execution including backbar displays, menu placements and activations, ensuring brand standards are met.
- Monitor stock levels and pricing accuracy to optimize brand performance.
- Act as a key liaison between distributor operations, supplier reps, and account buyers.
Stay ahead of trends and competitor activity to inform sales strategy and maintain a competitive edge.
General Manager
Welcome To The Farm
09.2022 - 08.2023
- Oversaw all aspects of operations for a high-volume bar and live music venue, including staffing, inventory, vendor relations, and guest experience.
- Maintained compliance with all beverage laws and health/safety standards.
- Drove weekly sales through creative promotions, brand partnerships, and community events.
- Managed deliveries, handled ordering, and ensured accurate receiving and product rotation.
Assistant General Manager
Caddy’s Indian Shores
04.2022 - 09.2022
- Supervised daily operations and led staff performance, driving guest satisfaction and venue profitability.
- Coordinated inventory management and oversaw vendor relationships, including beer, wine, and spirits suppliers.
- Partnered with distributors on promotional programs and on-site activations.
Education
No Degree - Construction Management
Pittsburg State University
Pittsburg, KSSkills
- Sales Execution
- Relationship Management
- Merchandising
- On-Premise Marketing
- Inventory & Product Rotation
- Order Management
- Route Planning
- Leadership
- Communication
- Beverage Compliance
Timeline
Sales Consultant
Southern Glazer's Wine and Spirits
08.2023 - Current
General Manager
Welcome To The Farm
09.2022 - 08.2023
Assistant General Manager
Caddy’s Indian Shores
04.2022 - 09.2022
No Degree - Construction Management
Pittsburg State University
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