Alex Kraft
Tampa,FL
Summary
Dynamic and results-driven Founder & CEO with over four years of experience in creating and scaling a successful labor marketplace (and 20 years within the construction industry). Adept at developing innovative solutions to bridge the gap between employers and skilled labor. Proven track record in driving business growth, leading cross-functional teams, and fostering a culture of excellence. Strong strategic vision with a deep understanding of market trends and technology-driven solutions.
Overview
20
20
years of professional experience
Work History
Founder & CEO
Heave Inc.
07.2020 - Current
- Vision & Strategy: Conceived and launched Heave Inc., a revolutionary labor marketplace connecting heavy machinery customers with skilled diesel technicians.
- Growth & Scalability: Grew the platform from inception to thousands of users and hundreds of clients within 18 months, achieving 500+% year-over-year growth in revenue.
- Fundraising & Partnerships: Secured $6M+ in funding from leading investors and forged strategic partnerships with key industry players, enhancing the platform's market presence.
- Technology & Innovation: Spearheaded the development of the platform’s proprietary technology.
- Team Leadership: Built and managed a high-performing team of 20+ professionals across product development, marketing, sales, and customer support, fostering a collaborative and innovation-driven culture.
- Market Analysis & Expansion: Conducted in-depth market research to identify growth opportunities and expanded the platform’s reach from Florida to 4 additional states, with the goal to be a nationwide service company.
Chief Operating Officer
Flagler Construction Equipment LLC
07.2016 - 02.2020
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
- Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
- Guided teams through periods of significant change by providing clear communication and decisive leadership during transitions.
VP Marketing
Flagler Construction Equipment LLC
01.2007 - 07.2016
- Collaborated with sales teams to develop cohesive go-to-market strategies that drove revenue growth across multiple channels.
- Drove customer acquisition, developing engaging content for social media platforms and websites.
- Expanded market presence through the identification of new opportunities in emerging markets or untapped customer segments.
Territory Sales Rep
Flagler Construction Equipment LLC
04.2004 - 01.2007
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Proactively negotiated profitable contracts for product lines and performed cold-calling to senior leadership to expand territory sales.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
Education
Bachelor of Arts - Government
Franklin And Marshall College
Lancaster, PA05.2002
Skills
- Team Leadership
- Strategic Thinking
- Marketing
- Entrepreneurial and Innovative
- Start-Up Operations
- Strategic Vision
- Customer Focus
Timeline
Founder & CEO
Heave Inc.
07.2020 - Current
Chief Operating Officer
Flagler Construction Equipment LLC
07.2016 - 02.2020
VP Marketing
Flagler Construction Equipment LLC
01.2007 - 07.2016
Territory Sales Rep
Flagler Construction Equipment LLC
04.2004 - 01.2007
Bachelor of Arts - Government
Franklin And Marshall College