Alex León
Bloomfield Hills,MI
Summary
I am a thought partner who prioritizes uncovering clients' true business objectives, removing roadblocks, and driving results. My curiosity and empathy are what allow me to successfully identify the root of people's goals and challenges, both internally and externally, while my project management and operational rigor drive me to bring out the best in others to effectively get things done.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Regional Program Manager - GCS AMER Agency & Google Marketing Platform
Google
Ann Arbor, Michigan
04.2025 - Current
- Go-to-Market Strategy & Executive Alignment: Spearheaded the regional go-to-market (GTM) of global GCS Agency and GMP strategies, partnering with sales leadership and their Chief of Staff to drive cross-functional alignment and vet local initiatives via executive forums and SteerCos.
- Program Operations: Directed critical sales operations-including account coverage, staffing, and book-building-to maximize seller efficiency and coverage across two multi-billion dollar business units.
- Performance Optimization: Analyzed sales activity metrics and OKRs to deliver executive-level performance insights and served as the primary frontline escalation point for AMER sellers.
- Cross-Functional Leadership & 'Voice of the Market': Acted as the primary strategic liaison between regional sales and global programs, leveraging frontline insights and market trends to proactively shape future global program design, workflows, and incentive models.
SA360 Account Representative - SDS
Google
07.2023 - 04.2025
- Manage a $400M+ annual book of business within the Home & Consumer Services sector
- Scaled several key priorities across my book of business (e.g. Value-based bidding, Enhanced Conversions, Budget Growth Opportunities) via strategic optimization recommendations and educational workshops
- Leverage broader Google Marketing Platform experience to help streamline SA360 integrations, helping my clients enhance their attribution and measurement infrastructure while also advancing their bidding use cases
- Managed an intern as part of Google's work study program, where I mentored the student on basic digital marketing topics, SQL and data visualization techniques
Customer Success Manager - Google Marketing Platform
Google
11.2021 - 07.2023
- Drove digital maturity on Google Marketing Platforms via Joint Technical Plans and Tech Roadmaps, setting vision and strategy to deliver on business outcomes
- Pitched and coordinated technical maturity projects across several Publicis and WPP agencies, helping solve automation and offline conversion measurement objectives
- Managed revenue-unlocking initiatives, including 6 'future-proofing' sessions and 3 GA4 workshops
Senior Analyst, Data & Analytics
Digitas
03.2021 - 11.2021
- Provide post-campaign reporting and insights for an average of twelve multi-brand co-op campaigns per month for a multi-million dollar beauty retail client
- Work with media partners to implement opportunity-to-see and deterministic research studies across several campaigns
- Cleanse CRM and API-integrated data through Dataprep and build flows that feed into our client-facing reporting dashboard via Data Studio
- Built a dashboard to automate bi-weekly pacing and optimization reporting
Senior Research Analyst, BASES Product Innovation
Nielsen
09.2019 - 03.2021
- Support the Pricing & Portfolio team in driving revenue by delivering high-quality project work that leads to repeat business
- Execute marketing research projects for clients - compiling, analyzing and interpreting marketing research data, writing client reports and constructing client presentations with a high degree of independence
- Organize training sessions for yearly new hires. Coach and mentor junior analysts in training and daily project work
Digital Solutions Associate
Nielsen
07.2017 - 08.2019
- Responsible for over $14MM in revenue across 12 media agency accounts leveraging Nielsen's Total Ad Ratings, Digital Ad Ratings and Digital Brand Effect
- Partner with client solutions team to identify additional product use cases for incremental revenue opportunity based on clients' primary objectives
- Oversee entire portfolio for Nielsen's 2nd largest CPG account, which recently renewed their contract for $1.3MM
- Work closely with 70+ agency contacts across ad ops, digital investment and marketing sciences/analytics to oversee successful campaign set-up, in-flight optimizations and post-campaign reporting
Client Development Specialist
Epsilon
06.2016 - 06.2017
- Responsible for pitching consumer ID solution plus custom analytics offerings to both media agencies and advertisers
- Managed ten personal accounts, helping increase engagement across three key accounts in the Midwest sales region
- Rotational program ended in Client Development, where I helped upsell to Tier 1 & 2 retail and automotive clients, as well as aid in extensive reporting needs
Education
M.S. - Data Analytics
University of Chicago
01-2022
B.A. - Economics
University of Wisconsin
01-2016
Certification
- Python for Everybody, University of Michigan, 2019
- Excel to MySQL: Analytic Techniques for Business Specialization, 2019
- Introduction to SQL, Datacamp, 2019
- Introduction to Python, Datacamp, 2020
- Introduction to R, Datacamp, 2020
- Google Analytics certificates
- Google Ads certificates
- SA360 certificate
- Google Cloud certificate
Hobbies and Interests
- Running marathons
- Reading (English and lately more Spanish non-fiction)
- Podcasts
- Drumming
Key Projects
- Launched Multi-Region Onboarding & Enablement Framework: Led the cross-functional launch of a Google Marketing Platform enablement plan for new sales teams in Canada and SP LATAM. Curated comprehensive training content, aligned subject-matter trainers, and established baseline knowledge metrics that measurably increased new-hire proficiency in key Display & Video 360 (DV360) features.
- Streamlined Sales Operations & Account Eligibility: Overcame operational roadblocks in assigning unassigned accounts to Google sales teams by resolving book design issues (e.g. legacy billing ID errors, updating outdated account details). Unlocked previously ineligible accounts, directly expanding program capacity while adhering to program design guardrails.
- Engineered Process Automation for Campaign Workflows: Developed an automated workflow using SA360 rules and bulk management tools to dynamically apply capacity flags and adjust target metrics. Streamlined campaign management processes, preventing inefficient media spend in constrained markets and driving a 128% QoQ conversion increase for key Lead Generation accounts.
- Standardized Governance & Quality Assurance Tools: Built and deployed CRM tooling dashboards to track cross-team seller adoption and manager coaching actions across regional teams. Standardized review processes across sales teams while enabling leadership to monitor performance across global regions.
Timeline
Regional Program Manager - GCS AMER Agency & Google Marketing Platform
Google
04.2025 - Current
SA360 Account Representative - SDS
Google
07.2023 - 04.2025
Customer Success Manager - Google Marketing Platform
Google
11.2021 - 07.2023
Senior Analyst, Data & Analytics
Digitas
03.2021 - 11.2021
Senior Research Analyst, BASES Product Innovation
Nielsen
09.2019 - 03.2021
Digital Solutions Associate
Nielsen
07.2017 - 08.2019
Client Development Specialist
Epsilon
06.2016 - 06.2017
M.S. - Data Analytics
University of Chicago
B.A. - Economics
University of Wisconsin