Alex Morales
Chester,NY
Summary
Detail-oriented retail leader with a proven track record in driving sales, managing operations, and developing high-performing teams. Skilled in inventory control staff training, and ensuring operational efficiency while maintaining exceptional customer service.
Overview
9
9
years of professional experience
Work History
Assistant Store Manager & District Trainer
Samsonite
Central Valley, New York
07.2021 - Current
- Oversee daily operations and manage sales team activities, ensuring high performance across multiple locations including the #1 Top Volume store in North America.
- Collaborate with cross-functional teams (Allocation Manager, Retail Finance, Store Operations) to ensure product availability aligns with sale trends.
- Lead Loss Prevention and Inventory Control efforts, reducing shrink from 8% to 0.0005% in 10 months.
- Drive staff development, mentoring, and recruitment, maintaining high operational standards.
- Actively engage in district calls and lead Store Launch Team, training new hires on brand standards and product knowledge.
Full-Time Team Lead
New Balance
Central Valley, NY
08.2018 - 07.2021
- Supervised a store with 25 employees and $3 million in annual sales, overseeing daily operations and ensuring top-level customer service.
- Recruited, trained, and mentored staff, creating a team-oriented, performance-driven environment.
- Led the successful launch of the Ship From Store initiative, managing logistics, supplies, and communications with corporate and customers.
- Managed product allocation and merchandising for all departments, consistently meeting company targets.
Full Time Key Holder
Reebok
Central Valley, NY
12.2017 - 08.2018
- Supervised a store generating $5M in annual sales, leading a team of 20 employees.
- Managed scheduling, financial audits, expense control, and inventory, ensuring accurate reporting and adherence to company standards.
- Implemented and maintained loss prevention strategies, improving shrink control.
- Launched Ship From Store, exceeding company sales goals through effective execution and customer engagement.
Full-Time Specialist
Nike
Central Valley, NY
05.2016 - 12.2017
- Managed the Women's Department with $20M in annual sales, leading a team of 50, including 7 supervisors.
- Trained, mentored and conducted performance reviews for staff, ensuring adherence to company standards and boosting productivity.
- Increased product allocation efficiency for Women's footwear & apparel, driving a 15% year-over-year sales growth.
- Recognized as a Certified Nike Trainer and earned MVP honors multiple months for exceptional performance and leadership.
Education
High School Diploma -
Chester Academy
Chester, NY06-2016
Skills
- Inventory control & Loss Prevention
- Team Leadership & Staff Training
- Sales Analysis & Performance
- Visual Merchandising
- Customer Service Excellence
- Operational Efficiency
- Merchandise Allocation
- Financial Accountability
- Conflict Resolution
- Staff Scheduling
Languages
English
Full Professional
Timeline
Assistant Store Manager & District Trainer
Samsonite
07.2021 - Current
Full-Time Team Lead
New Balance
08.2018 - 07.2021
Full Time Key Holder
Reebok
12.2017 - 08.2018
Full-Time Specialist
Nike
05.2016 - 12.2017
High School Diploma -
Chester Academy
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