Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Alex Morales

Chester,NY

Summary

Detail-oriented retail leader with a proven track record in driving sales, managing operations, and developing high-performing teams. Skilled in inventory control staff training, and ensuring operational efficiency while maintaining exceptional customer service.

Overview

9
9
years of professional experience

Work History

Assistant Store Manager & District Trainer

Samsonite
Central Valley, New York
07.2021 - Current
  • Oversee daily operations and manage sales team activities, ensuring high performance across multiple locations including the #1 Top Volume store in North America.
  • Collaborate with cross-functional teams (Allocation Manager, Retail Finance, Store Operations) to ensure product availability aligns with sale trends.
  • Lead Loss Prevention and Inventory Control efforts, reducing shrink from 8% to 0.0005% in 10 months.
  • Drive staff development, mentoring, and recruitment, maintaining high operational standards.
  • Actively engage in district calls and lead Store Launch Team, training new hires on brand standards and product knowledge.

Full-Time Team Lead

New Balance
Central Valley, NY
08.2018 - 07.2021
  • Supervised a store with 25 employees and $3 million in annual sales, overseeing daily operations and ensuring top-level customer service.
  • Recruited, trained, and mentored staff, creating a team-oriented, performance-driven environment.
  • Led the successful launch of the Ship From Store initiative, managing logistics, supplies, and communications with corporate and customers.
  • Managed product allocation and merchandising for all departments, consistently meeting company targets.

Full Time Key Holder

Reebok
Central Valley, NY
12.2017 - 08.2018
  • Supervised a store generating $5M in annual sales, leading a team of 20 employees.
  • Managed scheduling, financial audits, expense control, and inventory, ensuring accurate reporting and adherence to company standards.
  • Implemented and maintained loss prevention strategies, improving shrink control.
  • Launched Ship From Store, exceeding company sales goals through effective execution and customer engagement.

Full-Time Specialist

Nike
Central Valley, NY
05.2016 - 12.2017
  • Managed the Women's Department with $20M in annual sales, leading a team of 50, including 7 supervisors.
  • Trained, mentored and conducted performance reviews for staff, ensuring adherence to company standards and boosting productivity.
  • Increased product allocation efficiency for Women's footwear & apparel, driving a 15% year-over-year sales growth.
  • Recognized as a Certified Nike Trainer and earned MVP honors multiple months for exceptional performance and leadership.

Education

High School Diploma -

Chester Academy
Chester, NY
06-2016

Skills

  • Inventory control & Loss Prevention
  • Team Leadership & Staff Training
  • Sales Analysis & Performance
  • Visual Merchandising
  • Customer Service Excellence
  • Operational Efficiency
  • Merchandise Allocation
  • Financial Accountability
  • Conflict Resolution
  • Staff Scheduling

Languages

English
Full Professional

Timeline

Assistant Store Manager & District Trainer

Samsonite
07.2021 - Current

Full-Time Team Lead

New Balance
08.2018 - 07.2021

Full Time Key Holder

Reebok
12.2017 - 08.2018

Full-Time Specialist

Nike
05.2016 - 12.2017

High School Diploma -

Chester Academy

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Alex Morales