Alex Platt
Austin
Summary
Results-driven eCommerce Manager and Growth Marketer with a Bachelor of Science in Business Marketing and over eight years of experience leading digital commerce operations. Expertise in landing page design, conversion rate optimization, paid media strategies, email marketing, and data analytics to enhance performance, elevate customer experiences, and drive significant growth. Proven ability to leverage innovative marketing techniques and analytical insights to achieve measurable results in competitive markets. Committed to fostering a culture of continuous improvement and delivering exceptional value through strategic initiatives.
Overview
10
10
years of professional experience
Work History
ECommerce Manager & Growth Marketer
AMMD by Amy Myers MD
03.2023 - Current
- Implemented UX enhancements and merchandising strategies to elevate conversion rates and average order value through improved product discovery and checkout processes.
- Directed execution of content and merchandising calendar for various campaigns, producing 10 to 20 new landing pages and promotional experiences per quarter to enhance traffic and conversions.
- Optimized customer engagement and retention by leveraging automated Klaviyo flows, focusing on cart recovery emails, subscription models, and tailored upsell initiatives.
Business Development
Rock Paper Reality
04.2021 - 03.2023
- Led outreach and sales efforts, securing 10+ high-value contracts with top-tier brands in the retail, entertainment, and real estate sectors, generating over $3M in annual revenue.
- Worked closely with the marketing team to craft tailored VR marketing proposals for potential clients, positioning the company as a leader in immersive marketing solutions.
- Strategized company website and increased leads with SEO rich content.
- Achievements/Tasks
Artist Manager
Payday Records
02.2019 - 04.2021
- Orchestrated the release campaign for a debut EP, including social media teasers, paid ads, influencer partnerships, and email marketing, leading to 1.5M streams in the first month.
- Managed end-to-end touring operations, including manufacturing of merch, venue booking, and local promotional efforts leveraging eCommerce solutions.
- Achievements/Tasks
Founder & CMO
Mychron
07.2016 - 05.2019
- Co-founded the business, taking the company from an idea to a successful, profitable business with 2M in annual revenue.
- Developed scalable business processes that supported the company's rapid growth.
- Achievements/Tasks
Education
Bachelor's Degree - Business Marketing
San Francisco State University
01.2014
Skills
- Creative Problem Solving
- Customer Behavior
- Storytelling
- A/B Testing
- Project Management
- Copywriting
- CRO
- SEO
- G Suite
- GA4
- Data Analytics
- Affiliate Marketing
- Google Ads
- Meta Ads
- Email Marketing
- Shopify Plus
- AI Workflows
Interests
Health & Wellness, Camping, Hiking, Golf, Photography
Timeline
ECommerce Manager & Growth Marketer
AMMD by Amy Myers MD
03.2023 - Current
Business Development
Rock Paper Reality
04.2021 - 03.2023
Artist Manager
Payday Records
02.2019 - 04.2021
Founder & CMO
Mychron
07.2016 - 05.2019
Bachelor's Degree - Business Marketing
San Francisco State University