Gabriel Vigeland
New York
Summary
Innovative marketer with extensive experience in crafting and executing marketing strategies that enhance business growth. Expertise in market research, strategic planning, and creative campaign development. Demonstrated success in building strong relationships with diverse stakeholders to drive organizational success. Background includes significant contributions within the hospitality industry.
Overview
5
5
years of professional experience
Work History
Associate Growth Marketer /Creative Strategist/Account Manager
Chief Detective AD Agency
New York City
01.2025 - Current
- Led end-to-end creative strategy for omnichannel paid social campaigns across Ten Thousand, Rag & Bone, Anti Social Social Club, and Petite Plume.
- Drove 330+ new customers monthly for Ten Thousand over five months through strategic creative testing and performance optimization.
- Scaled paid digital advertising spend from $50K to $200K across major launches by leading A/B testing, iterative optimizations, and KPI analysis using Google Analytics, Looker Studio, and Shopify.
- Increased ASHER revenue by approximately 50 percent and improved conversion performance by developing targeted test-and-learn roadmaps that maximized ROAS during peak revenue periods in Q4 2025.
- Analyzed KPIs including ROAS, CTR, CPA, and CPM to inform segmentation, experimentation, creative iteration, and performance optimizations that drove sustained growth.
- Supported conversion and retention goals by optimizing landing pages, purchase flows, and post-purchase experiences through iterative testing.
- Improved acquisition and engagement outcomes by identifying friction points in the site funnel and recommending data-backed optimizations.
- Owned full funnel marketing programs from brief through launch and QA, optimizing user pathways, conversion performance, and on-site engagement.
- Managed creators, agencies, and production partners by overseeing briefs, timelines, asset delivery, and cross-team approvals to support seamless campaign launches.
- Collaborated cross-functionally with media, creative, analytics, and operations partners to align strategy, audience targeting, and asset deployment across all marketing channels.
- Reported on daily, weekly, and monthly performance insights and delivered strategic recommendations to stakeholders.
Server
Monarch Bay Waldorf Astoria - Sombra Grill
Dana Point
01.2021 - 09.2024
- Delivered high-level service at a Forbes Five-Star resort, consistently upholding luxury hospitality standards.
- Contributed to a record-breaking $300,000 revenue weekend during Fourth of July operations.
- Supported banquets, weddings, and large-scale hotel events, providing elevated fine-dining service for high-budget clients.
- Previously held roles as a host, food runner, and busser, building comprehensive front-of-house experience.
- Forbes Five-Star resort
Creative Marketing and Project Management Intern
Rolling Stone Magazine
New York City
05.2023 - 08.2023
- Supported creative marketing and project management across high-profile brand campaigns and partnerships including Porsche, Timberland, Pepsi, Chipotle, TurboTax, and Roc Nation.
- Assisted in campaign ideation, creative strategy, and production workflows, contributing to branded content initiatives and partnership launches such as the Roads to Beautiful campaign featuring Mariott Bonvoy x TALK.
- Coordinated calendars, scheduling, and meeting preparation for marketing leadership, ensuring alignment across internal and external stakeholders.
- Managed vendor and talent communications, overseeing asset delivery, timelines, and documentation to support smooth campaign execution.
- Created pitch decks, partnership proposals, and post-campaign recap materials, contributing to successful brand wins.
- Monitored campaign timelines and deliverables, maintaining organized documentation and supporting operational efficiency.
- Assisted with publishing across Rolling Stone digital channels, demonstrating strong editorial judgment and attention to detail.
Education
Bachelor of Arts - Media Studies
University of California, Berkeley
Berkeley, CA05.2024
Associates Degree - Communication
Orange Coast College
Costa Mesa, CA05-2022
Skills
- POS Systems Fine Dining
- Problem-solving
- Production
- Presenting
- Effective communication
- Strong ability to drive results in dynamic, fast-paced environments
- Team player
- Customer service
- Microsoft Office Suite
- CRM
- Hubsuite
- Keynote
- Google Suite
- Slack
- Numbers
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
- Figma
- Airtable
- Canva
References
- Federica Coye, Creative Strategy Director at Flamingo Estate, (213) 222 2858
- Sara Colchamiro, Former Rolling Stone Project Management Executive, (347) 267 2537
- Kristian Woerner, Associate Creative Director at Chief Detective, (925) 437 8037
Interests And Accolades
Social Media, Creative Direction, Photography, Psychology, Fashion, Harry Potter Movies, Pilates, Learning French, Skiing, Member of Sigma Chi Eta: official community college honor society of the National Communication Association., Recipient of Perrault Family Scholarship.
Skills And Proficiencies
POS Systems Fine Dining, Problem-solving, Attention to detail, Production, Presenting, Effective communication, Initiative, Self-starter, Strong ability to drive results in dynamic, fast-paced environments, Team player, Customer service, Microsoft Office Suite (Word, Excel, PowerPoint), CRM, Hubsuite, Keynote, Google Suite, Slack, Numbers, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Airtable, Canva
Timeline
Associate Growth Marketer /Creative Strategist/Account Manager
Chief Detective AD Agency
01.2025 - Current
Creative Marketing and Project Management Intern
Rolling Stone Magazine
05.2023 - 08.2023
Server
Monarch Bay Waldorf Astoria - Sombra Grill
01.2021 - 09.2024
Bachelor of Arts - Media Studies
University of California, Berkeley
Associates Degree - Communication
Orange Coast College